what is webmarketing ?

Social NetworksWebmarketing

Old History

4 October 1957 - Sputnik 

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History

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Recent “history”

1,802,330,457 Internet Users

Latest Data

WEB 1.0

Web 1.0 sites are static.

Web 1.0 sites aren't interactive.

Web 1.0 applications are proprietary.

The term Web 1.0 appears as a consequence of Web 2.0

Early Web Pages

1 9 9 4 1 9 9 5 1 9 9 6

David Filo and Jerry Yang• Ph.D. candidates in Electrical Engineering at

Stanford• Keep track of their interest on the internet.

Static

Web directory

Organized by category

Yahoo !

America Online

• Web• Mail• IM• Chat

Once the world’s largest ISP based on subscriber count

AMAZON.COM

“(Amazon is) taking a different approach...we want to make every book available – the good, the bad,

and the ugly...so let truth loose” - Bezos -

• Titles Offered– Stock– Network

• Customer Reviews– Good & Bad

Social Networks

1997 - Six Degrees

Users could:– Identify Friends– Send Messages– Post Bulletins

Web 1.0 meets Web 2.0

Web 1.0 evolves to Web 2.0

...2002

Searching 2,073,418,204 web pages

Recent “history”

Jan 2009 185,497,213

What is a market ?

A market is any one of a variety of different systems,social relations and infrastructures whereby persons trade, and goods and services are exchanged, forming part of the economy.

4 Elements• Buyers• Sellers• Exchange• Predetermined Social

Context

Why does Supply and Demand meet in a Market ?• Demand:

– Needs. • People dont buy products, they acquire

means to satisfy a necesity

– Wishes• Its the different way in which people satisfy a

need.

• CON PODER ADQUISITIVO.

• Oferta:– Necesidades de los inversionistas

• Autorrealización • Generar Riqueza

– Rentabilidad sobre la inversión

Hacia la producción Hacia el producto Hacia las Ventas

Hacia el MercadoHacia la mercadotecnia Social

Orientaciones de la empresa

Mezcla de Mercadotecnia

Product

• It only increases…• Good or Service• You now have much

more offers

Empresa Producto Mercadotecnia

Revlon Productos Quimicos Esperanza

Bing Nieves y Paletas Diversión

Oxxo Refrescos, Cerveza, etc Comodidad y Rapidez

Mercedes Benz Autos Estatus / Posición Social

Opticas Calpini Lentes Visibilidad

Mont Blank Plumas Estatus

Apple MP3 , Computadoras Diseño

? ? ?

Product & Marketing Oriented

PriceWhat’s the Cost &

What’s the Value

• How is price affected ?

Place

• How do I get the product ?• Where do I go to get it ?

Promotion

• Publicity• Distribution• Where can I find it ?

Rogers Adoption / Innovation Curve

Apple

• Branding• Community

• (22.28 core assets)

Bienvenido a la Revolución...