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What You Need to Know About SEO
Brought to you by:
Parris Wells Social Media Copywriter
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“But let’s pretend there was a secret set of rules. Ten things that everyone said you absolutely HAD to do. Would you do them? Would you really? Would you voluntarily follow the exact same template that everyone else was using so that you had zero chance of standing out? If you would, you’re a moron.”
-Lisa Barone Outspoken Media
• The SOSTAC SEO planning model • Social Media
• Why do I need it? • What should I post to each
platform? • Blogging: the basics • Measuring progress
S
Situation
O
Objectives
S
Strategy
T
Tactics
A
Actions
C
Control
Situation Where are you NOW?
Determine your current
site performance.
How much search
engine traffic are you
currently getting?
Which keywords
have the best conversion
rates?
Where do you stand
among your competition?
Objectives Are your objectives
SMART?
Specific Measured Actions Realistic Time
SMART Specific: Are your goals clear and
specific? Measured: Can your goals be
measured? Actions: What actions will make
these goals happen? Realistic: Are your goals actually
achievable?
Strategy How will you achieve
your goals?
Social Media
The Major Platforms:
acebook
Facebook has over 1.26 billion users. More than 7.5 million websites have a Facebook “like” or “share” button. Average amount of time spent on Facebook per visit: 20 min.
76% of Facebook users log in at least once a day.
Type of Content: • Pictures • Infographics (small) • Blog links • Videos • Host a contest Old Spice Allstate: Mayhem
Engagement Tip: Talk to your followers. If someone comments on your status or posts to your page, respond.
Since Twitter launched, there have been over 163 billion tweets. There are more than 500 million Twitter profiles and 140 million in the US alone. 69% of follows on Twitter are suggested by friends.
Twitter users send 175 million tweets per day.
Type of Content: • Facts • User tips • Customer quotes • Curated Content: See our blog for more Engagement Tip: If a follower tweets you, tweet them back. If your followers retweet you, thank them. Don’t be afraid to engage with Twitter users who don’t follow you. If you tweet an article, mention the author.
interest
Type of Content: • Infographics • Product images • Blog links (only if there is an associated
image) • Pictures from company events
Engagement Tip: Do not just upload pins. Pin from customers, pin from the home page; ensure you change the pin description and give credit where credit is due.
Adobe
Linked
Type of Content: • Blog links • Pictures • Curated links
Engagement Tip: Just like on Facebook, respond to individual comments. Fill out AS MUCH of the LinkedIn profile as possible.
Google+
Type of Content: • Videos • Pictures • Blog links • Curated content
Engagement Tip: Join as many groups as possible that are related to your business. Participate in group discussions and don’t be shy about liking and commenting on people’s shares.
Blogging The most IMPORTANT SEO practice your business can implement.
Blogging
Popular Blogging Platforms: • WordPress • Tumblr
My choice is WordPress.
Why? • More posting options • Optimized for longer blogs • More professional aesthetic
• More template options
Benefits of Blogging: • Establish confidence with your customer • Become more sharable • Gain new interest insights • Become more discoverable
Blogging
Blogging Statistics: 1. A consistent blog generates 55% more traffic to your website 2. B2B companies who maintain an active blog produce 67%
more leads 3. Only 19% of B2B companies don’t use a blog.
For more information on the benefits of blogging click here
Blogging
How will Blogging help my SEO? • Connect your company website with
WordPress blog • If you’re using WordPress, use the tags
feature • Hyperlink to any onsite pages from your
blog • Generates interest from individuals
outside your typical audience • Custom link URL
Blogging
What do I blog? • Refer back to SOSTAC
• Anything within business scope • Steer clear from promotional blog posts
Engagement tip: Post your blog link (with description) to your Twitter, Facebook, LinkedIn, and Google+ profiles. Also suggest to post your link (with description) in your Google+ groups.
Tactics How will you execute
this plan?
Scheduling Posts
Scheduling Platforms: • HootSuite • TweetDeck • Buffer • Social Bro
Actions Who is in charge and
when should it get done?
Control Measure and monitor to
see if you get there!
Measuring Tools
What does it measure? • Global Rank • Visitor Engagement • Audience Demographics • Keywords • Search Traffic • Backlinks
Measuring Tools
What does it do? • Location listings • Identifies missing listings • Provides listing score
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