whats happening in digital listening

What’s happening in digital

Brands are more vulnerable nowthan ever before

Smeargate will go down as the moment thenew order of media operators subverted theestablishment

So who is listening?

What tools can brands use to listen?

Online

We don't want to be part of YouTube's standard terms and conditions. Because content like Susan Boyle is unique.

- Ben McOwen Wilson, Director of Online, ITV

They're (Google, YouTube) all parasites. They live off our content. As long as we create the content, the content is the keys to the castle for us.

- Michael Grade, Executive Chairman, ITV

Mobile

Vodafone roaming

What else is going on?

What else is going on?

• App store has hit more than 1 billion downloads

• Vodafone mulling over bid for T-Mobile UK

• More than 60% of twitter users abandon site after one month

• Spotify challenges iTunes with unlimited downloads

• Google launch AdSense for iPhone and Android apps

Google AdSense for iPhone and Android

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