what's new in global ecommerce in july 2014
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© Search Laboratory Ltd 2014. All rights reserved.
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MULTILINGUAL UPDATESJuly - 2014
© Search Laboratory Ltd 2014. All rights reserved.
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SARAH TRAMM
DENMARK
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REGULAR INTERNET USERS ARE QUICKLY CONVERTING TO MOBILE ACCESS. Daily mobile web users grew from 29% to 46% between 2012 and 2014.
SOURCE e-Marketer
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JEAN-CHRISTOPHE VERRO
FRANCE
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SEARCH ENGINES ARE THE MOST POPULAR SOURCE FOR FINDING TRAVEL SERVICES. Last year, 54% of French travellers booked their holidays exclusively online.
SOURCE JDN
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ONLINE ADVERTISING IS THE ONLY DIGITAL SECTOR TO EXPERIENCE GROWTH IN THE FIRST SEASON. Search 58%, display 27%, affiliation 9% and e-mail 5%
SOURCE JDN
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BEN LAUSZATGLORIA GAVRILOVIC
GERMANY
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REAL-TIME BIDDING IS ON THE RISE IN GERMANY. 67% of performance agencies and e-shops have already incorporated real-time bidding in their marketing strategy.
SOURCE intelliAd
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81% OF SMARTPHONES SOLD ARE ANROID PHONES.
SOURCE statista
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DAVIDE TIEN
ITALY
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ECOMMERCE REVENUE SOARS IN ITALY. Figures reaching 18 million this year and a total of 200 million transactions generated through apps.
SOURCE ANSAit
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KATHRIN SCHWERTHELM
NORWAY
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GOOGLE+ IS THE SECOND LARGEST SOCIAL MEDIA CHANNEL. Facebook continues to dominate with 3.1 million users compared to Google+ 2.1 million.
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MAKSIMS VISNAKOVS
RUSSIA
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YANDEX.METRICA 2.0 RELEASED. The interface of the service has been completely renewed and there are more opportunities for analysts and analytical tools.
SOURCE Internet-technologies.ru
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YANDEX HAS A TOP LEVEL DOMAIN. Yandex is planning to use domain zone ‘.yandex’ only for company purposes, and so far nic.yandex is the only domain up and running.
SOURCE pronedra.ru
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PATRICK VAZQUEZ
SPAIN
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TABLETS SET TO OVERTAKE MOBILE AS THE LEADING ECOMMERCE DEVICE. Tablet usage grew 42% last year and tablet owners spend 21% more per transaction
SOURCE Ecommerce News
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THE NATIONAL POSTAL SERVICE INSTALLS PARCEL TERMINALS TO BOOST ECOMMERCE. Packages will be available for collection 24/7
SOURCE Post&Parcel
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JENNIE LINDEHOFF
SWEDEN
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NORDIC COUNTRIES FOCUS ON BRAND AWARENESS AND SEO IN 2014. Raising brand awareness and increasing the budget for marketing are top priorities for marketers.SOURCE e-Marketer
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GOOGLE HAS LAUNCHED ‘GOOGLE FLIGHTS’ IN THE NORDIC COUNTRIES. Google has set up partnerships with Ryanair and EasyJet.
SOURCE Getupdated
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