whats the big idea with social media media140-2012

What’s the big idea with social media?

Kate Carruthers#Media140 Perth 2012

1April 2012 katecarruthers.com | © Kate Carruthers 2012

DigitalDigital

ExpectationsBehaviour

CCulture

2April 2012 katecarruthers.com | © Kate Carruthers 2012

i ti d icommunications devices have changedhave changed

3April 2012

converged digital devicesconverged digital devices

4April 2012

a brave new world

5April 2012

digital contentdigital content

6April 2012

2008 active mobile phone subscribers t b d l i A t lioutnumbered people in Australia

7April 2012

Source: http://blogs.smh.com.au/gadgetsonthego/archives/2008/05/mobile_phones_outnumber_people.html

Generation App: 62% of Mobile Users 25-34 own Smartphones

8

http://blog.nielsen.com/nielsenwire/online_mobile/generation-app-62-of-mobile-users-25-34-own-smartphones/

April 2012

• Almost 50% mobile phone users in Australia have Internet enabled phones

• About 26% access Internet from their mobile phone daily

• >30% of Australians check emails via phone

• 70 % access mobile entertainment & information services

Source: Sensis eBusiness Report Oct 2011

The digital revolution has changed the landscapeg g p

10April 2012

But the landscape changes continuallyBut the landscape changes continually

11April 2012

2007: Email internet traffic surpassed bytraffic surpassed by social network traffic in UK

Source: http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html

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10.5 million Australian users10 million Unique Australian Visitors

1.8 million Unique Australian Visitorsq

362,500 Unique Australian Visitors

2 million Unique Australian Visitors

Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2011/

14April 2012 katecarruthers.com | © Kate Carruthers 2012

15April 2012

Source: http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/

Competing without even opening a local p gstore

Reducing l it fcomplexity for

customers

Helping talented p gpeople to find youyou

PublicPublic PrivatePrivate

We used to be able to separateable to separate

these spaces

PersonalPersonalBusinessBusiness

19April 2012

Public Social media is blurring the

PersonalBusiness

blurring the boundaries

Private

20April 2012

Christmas 2011: more people wantmore people want connected interactive devicesinteractive devices

21April 2012

http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/

22April 2012

22Source: http://www.app.com.au/

23April 2012

Source: http://www.dailymail.co.uk/news/article-1026381/Pupils-better-maths-facing-teacher-pairs-according-government-adviser.html

24April 2012

24Source: http://crmooney.edublogs.org/2009/03/08/reflections-on-a-notebook/

Reputation is now established andestablished and maintained online

Source: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahtt //l i d /2009/08/24/did k k d li t ti i h i /

25April 2012

http://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/

1 Take your time & test the1.Take your time & test the waters

2 Ask lots of questions2.Ask lots of questions3.Get good advice4 D ’t t i l d i4.Don’t get involved in apps

you don’t understand5 I t t5.Ignore pressure to get

involved with new social apps unless they fitapps unless they fit

Thank you.

27April 2012 katecarruthers.com | © Kate Carruthers 2012

@kcarruthers@kcarruthers

More about this talk: htt //k t th /bl /2012/05/ h thttp://katecarruthers.com/blog/2012/05/whats-the-big-idea-with-social-media-media140/g

28April 2012 katecarruthers.com | © Kate Carruthers 2012