white paper on business of 6g scenarios...2020/09/06  · white paper on business of 6g scenarios...

White Paper on Business of 6GScenarios

Expert group “Business of 6G”Dr. Seppo YrjöläProfessor of Practice, 6G Flagship, University of Oulu, FinlandPrincipal Engineer, Nokia Enterpriseseppo.yrjola@oulu.fi

Editors: Seppo Yrjölä, University of Oulu, Nokia Enterprise, Oulu, Finland, seppo.yrjola@oulu.fi

@nokia.com; Petri Ahokangas, University of Oulu, Oulu Business School, Oulu, Finland; Marja

Matinmikko-Blue, University of Oulu, Centre for Wireless Communications, Oulu, Finland

Contributors in alphabetical order: Risto Jurva, University of Oulu, Centre for Wireless

Communications, Oulu, Finland; Vivek Kant, Indian Institute of Technology Bombay, IDC School of

Design, Mumbai, India; Pasi Karppinen, University of Oulu, OASIS Research Unit, Oulu, Finland;

Marianne Kinnula, University of Oulu, INTERACT Research Unit, Oulu, Finland; Harilaos Koumaras,

National Center for Scientific Research Demokritos, Institute of Informatics and Telecommunications, Athens, Greece; Mika Rantakokko, University of

Oulu, Centre for Wireless Communications, Oulu, Finland; Volker Ziegler, Nokia Bell Labs & CTO,

München, Germany; Abhishek Thakur, Institute for Development and Research in Banking Technology, Hyderabad, India; Hans-Jürgen Zepernick, Blekinge

Institute of Technology, Karlskrona, Sweden

Created by an international expert group

https://www.6gchannel.com/portfolio-posts/6g-white-paper-business-of-6g

Forces

Transdisciplinary interaction between academics and practitioners for a mutual learning

Trends and uncertainties

Reflect on the Volatility, Uncertainty, Complexity and Ambiguity (VUCA)

Scenario logic

Explores 6G at three levels of analysis: users, business and business environment.

12 future scenarios combined

Indicate tensions between competitive, protective, networked and empowered world views

Choices for developing preferred 6G business futures

Relate to environmental drivers, strategic barriers, and customer relationship challenges

Business of 6G is about transition

From closed to open and from supply-focused to ecosystem-focused interaction

Growth strategies

Call for a novel business model tool for analyzing the long tail of opportunities in 6G

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Thank you!