white paper on business of 6g scenarios...2020/09/06 · white paper on business of 6g scenarios...
TRANSCRIPT
White Paper on Business of 6GScenarios
Expert group “Business of 6G”Dr. Seppo YrjöläProfessor of Practice, 6G Flagship, University of Oulu, FinlandPrincipal Engineer, Nokia [email protected]
Editors: Seppo Yrjölä, University of Oulu, Nokia Enterprise, Oulu, Finland, [email protected]
@nokia.com; Petri Ahokangas, University of Oulu, Oulu Business School, Oulu, Finland; Marja
Matinmikko-Blue, University of Oulu, Centre for Wireless Communications, Oulu, Finland
Contributors in alphabetical order: Risto Jurva, University of Oulu, Centre for Wireless
Communications, Oulu, Finland; Vivek Kant, Indian Institute of Technology Bombay, IDC School of
Design, Mumbai, India; Pasi Karppinen, University of Oulu, OASIS Research Unit, Oulu, Finland;
Marianne Kinnula, University of Oulu, INTERACT Research Unit, Oulu, Finland; Harilaos Koumaras,
National Center for Scientific Research Demokritos, Institute of Informatics and Telecommunications, Athens, Greece; Mika Rantakokko, University of
Oulu, Centre for Wireless Communications, Oulu, Finland; Volker Ziegler, Nokia Bell Labs & CTO,
München, Germany; Abhishek Thakur, Institute for Development and Research in Banking Technology, Hyderabad, India; Hans-Jürgen Zepernick, Blekinge
Institute of Technology, Karlskrona, Sweden
Created by an international expert group
https://www.6gchannel.com/portfolio-posts/6g-white-paper-business-of-6g
Forces
Transdisciplinary interaction between academics and practitioners for a mutual learning
Trends and uncertainties
Reflect on the Volatility, Uncertainty, Complexity and Ambiguity (VUCA)
Scenario logic
Explores 6G at three levels of analysis: users, business and business environment.
12 future scenarios combined
Indicate tensions between competitive, protective, networked and empowered world views
Choices for developing preferred 6G business futures
Relate to environmental drivers, strategic barriers, and customer relationship challenges
Business of 6G is about transition
From closed to open and from supply-focused to ecosystem-focused interaction
Growth strategies
Call for a novel business model tool for analyzing the long tail of opportunities in 6G
6GFLAGSHIP.COM • #6GFLAGSHIP
Thank you!