whitepaper augmented reality product visualization
Post on 07-Jan-2022
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Whitepaper
Augmented Reality Product VisualizationAs many factors are directing the world to move into the digital
space, businesses have started to implement innovative techno-
logies in order to keep up with the fast-paced developments. One of
those technologies is Augmented Reality Product Visualization. This
offers a solution to a variety of problems, such as travel restrictions
or lack of brand awareness.
What is Augmented Reality Product Visualization, and how can it be
of benefit for your organization? Read about Product Visualization,
its opportunities, functionalities and advantages in this whitepaper.
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Meet Recreate Solutions
Recreate Solutions was founded in 2014,
and since then we have been fully dedicated
to utilizing Virtual-, Augmented- and Mixed
Reality for business purposes. With a team
of highly skilled people, we at Recreate use
our expertise to create innovative solutions
for our customers that meet their needs and
business expectations.
Recreate is driven by business improvements
and we can advise you which technology
fits best for your purpose. At Recreate we
take challenges across industries and grow
together with our clients. We offer consul-
tancy, technical developments and advisory
work for the full stack of Virtual Reality,
Augmented Reality and Mixed Reality, all
under one roof.
“Build a better tomorrow, Recreate today!”
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Sales and Marketing
At Recreate, we can help you to add a
new dimension to your products
and services with the use of Virtual-,
Augmented-, and Mixed Reality.
With our expertise, we develop immer-
sive 3D experiences that engage your
customers and create possibilities to reach
your goals.
Engineering
Recreate is focused on providing
customers with innovative solutions that
can be valuable assets for many aspects of
the Product Life Cycle (PLC). The experts
at Recreate develop solutions that fit
your requests and they will deliver pro-
ducts offer an increase of time-efficiency,
employee productivity, and a decrease in
production costs.
Manufacturing
Optimizing productivity with the use of
Virtual-, Augmented-, and Mixed Reality is
something that we are very familiar with
at Recreate. With our expertise, we can
consult you and provide you with a wide
variety of solutions for the manufacturing
process. These solutions enable you to
ensure that the products have the desired
quality. This increases the safety of workers,
minimizes several (operation)costs, and
increases time-efficiency.
Maintenance and Service
We at Recreate provide our customers with
services that create added value to several
company processes. This is achieved by
using the newest technologies that deliver
the best outcome for our customers. We
are focused on providing our customers
with tools for virtual collaboration,
the training of employees and remote
craftsmanshi.
Recreate Solutions through your organisation
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Since many factors are directing the world
to move into the digital space, technological
advancements in Augmented Reality (AR) and
3D technologies have accelerated in demand.
Many forward-thinking companies are using
this opportunity to innovate and adapt their
current business strategies towards long-term
Augmented Reality immersive experiences.
For example, companies are implementing
Augmented Reality Product Visualization to let
customers experience products up close from
their own location.
Augmented Reality Product Visualization offers
a solution to many industries and markets. In
this whitepaper, we will discuss and describe
the opportunities, functionalities and advan-
tages of implementing the use of Augmented
Reality Product Visualization. We will put you on
the right track with tips from successful projects
and existing use-cases.
Are you interested to learn how the use of
Augmented Reality Product Visualization can
help you to:
• create a faster sales cycle?
• increase time- and cost efficiency?
• create more brand awareness?
• minimize the number of return items?
• increase customer engagement?
Then read on!
Augmented Reality Product Visualization offers many opportunities
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Augmented Reality gives businesses the
ability to visualize a real-life 3D model of prod-
ucts in any environment by using the camera
on a mobile device or smart glasses. It can
be applied for any product, including bikes,
doors, clothes, radiators, and kitchens. The
technology can be incorporated into a compa-
ny-branded application or on the company’s
website with the use of Website Augmented
Reality (WebAR)
How does it work?
The technology works by first determining the
actual 3-dimensional space and flat surfaces
of the real environment. It can then place a
3D virtual object in that space and continue
to show the 3D object in real-time while the
viewer moves around their own environment.
For example, when customers have selected
a product, they can go to the application- or
web-based Augmented Reality function to
place the product in their desired location.
This provides that extra dimension to their
future purchase. Augmented Reality shows
products without any physical mockups
and with a level of accuracy and flexibility
not previously possible with other digital
methods.
It’s one thing to be able to see a product on a
screen, it is another to see it within the actual
environment.
What is “Augmented Reality Product Visualization?”
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There are two options for the implementation of Augmented Reality Product Visualization: by incorporating it
into an application, or by incorporating it into the website. These two possibilities both have endless potential
but differ in featuers and applications.
The possibilities of Augmented Reality Product Visualization
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An Augmented Reality tool integrates digital
content into the user’s real-world environment.
It makes it possible for customers to bring
products into their own home. In addition,
the 3-dimensional products can be picked up,
rotated, and scaled with the technology. This
gives the customers a full shopping experience at
home.
Application Augmented RealityBesides Product Visualization, several other
features can be added into an Augmented Reality
application. These include but are not limited to:
• Text
• 2D or 3D animations
• Images and videos
• 3D objects or 3D scenes
• Audio
If customers are interested in the product but are
not sure if it fits their environment, style, or loca-
tion, Augmented Reality product visualization
can be a useful tool for them to make the buying
decision. With the many features and possibil-
ities of an application with the incorporated
product visualization, businessses can bring their
products to the customers in an immersive and
innovative way.
Website Augmented RealityWebsite Augmented Reality (WebAR) makes it
possible to use Augmented Reality without the
use of an application. The tool can be incor-
porated within the website, which makes the
Augmented Reality tool accessible for all. With
this feature, 3D renders of the products can be
created, and the customers can place and move
the products in their homes without having to
download any external application.
The functionalities of WebAR are not as extensive
as the application variant since the tool is acces-
sible through the website and it has to be able
to load on any device. At the moment, WebAR
offers a limited selection of the main features
that are possible in an application. This includes
simple animations, video, and a certain degree of
interactivity. In addition, WebAR supports image
target detection, such as a QR-code, to trigger
experiences.
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“I’m excited about augmented “I’m excited about augmented
reality because unlike virtual reality because unlike virtual
reality, which closes the world reality, which closes the world
out, AR allows individuals to be out, AR allows individuals to be
present in the world but hope-present in the world but hope-
fully allows an improvement on fully allows an improvement on
what’s happening presently.” what’s happening presently.”
- - Tim Cook, CEO, AppleTim Cook, CEO, Apple
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As described before, the use of
Product Visualization makes it
possible to digitally bring your
products to your customers.
However, besides it being a helpful
tool for providing these digital
services, it also offers many more
advantages for businesses and their
customers. We have listed some of
these advantages below.
Enhances customer engagement
Visualizing a product in its environment can
make a huge difference in engaging customers
and making sales. The spatial capability of
Augmented Reality can highlight and prevent
issues customers might have with scale, colour,
and usability. The added interactive ‘try before
you buy’ experience will give consumers a much
easier time comparing items and provide them
with more confidence while shopping online.
Creates brand awareness
Augmented Reality is one of the trending chan-
nels to increase brand awareness. This can be
explained by the fact that it has the personal-
ized characteristics of social media platforms,
yet users interactively experience the content
from a first-person perspective. Using an AR
application makes it possible and effortless for
users to share their experience with the applica-
tion on social media platforms. This can create
even more awareness when friends and family
get interested in trying out the same thing.
Minimizes the return of items
When buying a product that is only seen from
a 2-dimensional perspective, it often happens
that the customer is not compliant with the
delivered product which results in many
returns. An AR product visualization tool offers
the chance of placing and moving products
around in an appointed space before making
the purchase. This provides the customers
with the possibility of finding the product that
best fits in their environment. Due to the fact
that the customers can get a better feel of the
product, and how it looks within their chosen
environment, returns can be minimized.
Increases time- and cost-efficiency
With Augmented Reality Product Visualization,
customers can already experience products
without having to travel to the location of a
store. For many customers, this increases not
only the time-efficiency, but also the cost-effi-
ciency of their purchase.
The advantages of Augmented Reality Product Visualization
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The other opportunities of Augmented Reality Product Visualization
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In addition to the use of Augmented Reality Product Visualization as a tool to bring your products to the
customer as explained before, the solution offers many other opportunities that can be added and utilized.
Some of these examples are listed below.
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Augmented instructions
Some products need instructions for assembly
or when using it for the first time. With the use
of Augmented instructions, or rather Step-by-
step instructions, the assembly can be explained.
When incorporating these instructions, the
product visualization can be further explained.
Customers can receive instructions of the product
and see it being assembled in front of them
without needing a paper manual or the need to
call customer service.
Augmented Product Configuration
Product configuration can take the Augmented
Reality Product Visualization tool one step
further. The configuration feature makes it
possible to let customers configure the products
within the Augmented Reality application. With
the tool, customers can configure the products
in terms of colour, size, and add-ons. Showing
your customers your selection of products is
one thing, enabling them to fully configure the
product is another.
Product discovery
For many companies, trade shows are important
events to let customers discover a new product.
However, due to recent events, these shows
cannot take place and it can be problematic for
many companies to find another alternative
with enough impact. One of these alternatives is
Augmented Reality. With an Augmented Reality
experience, customers can still discover and
experience the new products into great detail
anywhere and anytime.
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Case 1:
Grill Bill is a company that sells barbecues to
customers in the Netherlands. Since choosing
a BBQ is not an impulsive buying decision,
the customer should get a good image of the
difference between the available sizes and of
the materials used. However, visiting the store
in-person is not always possible. To enable the
customers to visit the store at any time at any
place, Grill Bill started to incorporate WebAR
on their website.
With this tool, the customers can see what Grill
Bill’s barbecues would look like in their garden
with the use of their phones, and even share it
with friends and family. They can do all of this
without having to download an application.
The customers can use their phone’s camera
to place the Kamado BBQs in any setting, walk
around them, and experience the barbecues’
structure and colour up close. Providing not
only the customers but also Grill Bill with an
additional immersive experience. With the
use of WebAR, the customers of Grill Bill can
interactively choose their best fitting Grill Bill
Kamado BBQ.
Case 2:
Skantrae has been active for over 40 years
in the Dutch and Belgian door market. The
company has a very wide range of products
and services and operates through a network
of dealers. To offer their customers with an
optimal shopping experience, Skantrae started
to incorporate advanced augmented reality
technologies. The company has implemented
a personal mobile Augmented Reality applica-
tion with which enables users to access more
than 250 Skantrae interior doors.
Users can download a demand-driven app
on their smartphone or tablet. By using the
camera function of the device, they can make
a door virtually visible in their own home. The
user can swift through the Skantrae range
and determine which door, with which type of
glass, and door handle best fits in the envi-
ronment. This enables the dealer or potential
customer can see which door blends well into
the interior and they can get a good impres-
sion of the end result.
A growing number of companies have
already found the use of Augmented
Reality Product Visualization. We will
describe two succesfull case-studies
below.
Augmented Reality Product Visualization use cases
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Using an Augmented Reality Product Visualization solution, busi-
nesses can bring their products into any environment. It provides
opportunities for enhancing customer engagement, creating a
better competitive advantage and brand awareness, and it offers
the possibility of minimizing costly returns. A product visualization
solution makes it possible for customers to view products anywhere
and any time through an application or a website-based solution.
Since many factors are directing the world to move into the
digital space, technological advancements in Augmented Reality
(AR) and 3D technologies have accelerated in demand. Many
forward-thinking companies are using this opportunity to inno-
vate and adapt their current business strategies towards long-term
Augmented Reality immersive experiences. Product Visualization
offers many opportunities for companies in order to provide a
digital in-store experience for customers when
going to the store is not possible.
Summary
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Recreate Solutions RijssenMolendijk Noord 82D
7461JE Rijssen
+31 546 789110
Recreate Solutions AmsterdamDe Entree
1101EE Amsterdam
+31 546 789110
Recreate Solutions VeenendaalNewtonstraat 27
3902HP Veenendaal
+31 546 789110
Recreate Solutions HoloSuiteEvert van de Beekstraat 354
1118CZ Schiphol
+31 546 789110
Recreate Solutions GermanyElsenheimer Straße 47a
80687 München
+31 546 789110
Thank you for your time!
Experts of Augmented Reality Product Visualization Implementation.
Take advantage now!
Interested in the use of Augmented Reality Product Visualization, but do not know where to
start? We at Recreate, have all the required expertise and techniques that you need to implement
Augmented Reality Product Visualization. We can, for example, deliver company-based applica-
tions, WebAR functions, and we can give detailed training on how to use the solution.
Contact us and we are happy to give you a demonstration of the possibilities of Augmented
Reality Product Visualization!
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