who cares wins - csr and sustainability in the future

THE FUTURE OF

CSR IS TO

LISTEN LOUDER

CSR 1.0

DefensiveCSR in

The Ageof Greed

CharitableCSR in

The Age ofPhilanthropy

PromotionalCSR in

The Age ofMarketing

StrategicCSR in

The Age ofManagement

SystemicCSR in

The Age ofResponsibility

CSR 2.0

Survival

Motto

Define

Attitude

Themes

Diversity is

Level up

Outlast!

Try to insure their personal

survival of their group or nation.

React

Basic needs

Unimportant

Better than dead.

CSR 1.0Sustainable

Repair!

Able to be maintained at a

given rate or level over time

Return

Mitigate damage, sacrifice, austerity,

obligation, externalities.

A moral issue

Able to endure in a stable

world

Resilient

Rebound!Able to

withstand or recover quickly

from difficult conditions.

Re-establish

Permaculture, symbiosis, redundancy

Practical

Stay alive longer in

changing world

CSR 2.0Thrivable

Game on!

Unfolding pattern of life giving rise to life.

To develop vigorously; to prosper; flourish.

Create

Anti-fragile (gets better when

disturbed), generate, transform.

Enriching

Generative. Strive for greatness.

Innovative CSR

$or other metric

Time

Every decision you make – every decision – is not a decision about what to do. It’s a decision about Who You Are. When you see this, when you understand it, everything changes. You begin to see life in a new

way. All events, occurrences, and situations turn into opportunities to do what you came here to do.

Neale Walsch

WHAT IS CREATIVITY?

Courage to imagine or invent something new.

Creative thinking is not a talent, is is a skill that can be learnt. It empowers people by adding strength to their natural abilities

which improves teamwork, productivity and where appropriate profits.

Edward De Bono

Great is the human who has not lost his childlike heart.

Edward De Bono

NOT COOL NOT COOL COOL

WHY DO WE CARE?

Every organisation must prepare for the abandonment

of everything it does.

Peter Drucker

“Capital isn’t so important in business. Experience

isn’t so important. You can get both these things. What

is important is ideas. If you have ideas, you have the

main asset you need, and there isn’t any limit to what

you can do with your business and your life.”

Harvey Firestone

INNOVATION DRIVES ECONOMIC GROWTHThere are two sources of economic growth:

Economic growth

Economic growth is the UK’s annual labourproductivity growth. 2000-2008value = 2.24%

Innovation accounted for 63% of economic growth 2000-2008”

“

YOUR CUSTOMERS

WANT YOU TO LISTEN LOUDER

CONSUMERS WOULD MOST LIKE TO SEE COMPANIES:

Change the way they operate 31%Apply unique business assets

Develop new products or services

Develop partnerships

Raise awareness and educate

Make donations

Donate employee time/expertise

19%

11%

16%

11%

7%

5%2012 Cone Cause Evolution Study

+ +

DESIRETO CREATE

HARD WORK

SELF-EFFICACY

DEFINEOBJECTIVE

AN IDEA IS A NETWORK

GROUP

Talk about personal needs.

Discover strengths and weaknesses.

Find a common ground.

FoundationEnvironmentGroupsNeedsTrust

THE CREATIVE

GAP

NEW IDEA

OLDOLD

SOME INNOVATIONS WITH LESS IMPACT…

SOME INNOVATIONS WITH MAJOR IMPACT…

Life Straw:783 million people Little Sun:

1.3 billion

Ablenook disasterrelief shelter

One Laptop per child

COLLECT

IDEATION

ORGANIZE

REALISTIC

SWEET SPOT

CREATIVE2

1

3

FILTER & PRIORITIZE

TURNING IDEAS IN REALITY

Ideation

thrashing

implementation

Shipping

Action researchAnalysis

Co-creationEvaluation

Project planningScenario planning

Test & develop

Production, Launch Sell, sell, sell

Ideas

Active process

Resistance

Seth Godin: ”You don’t need more genius. You need less resistance.”

Prototyping

NEXTMAKING IDEAS HAPPEN

Coming up with an idea is only half of the story…

5. FROM VALUES TO QUALIFICATIONS

4. SLEEP WITH THE ENEMY INNOVATION

3. SOCIAL PRODUCT INNOVATION

2. SYSTEMIC INNOVATION

Moving focus from areas where enzymes can be used into production processes where enzymes can replace

non-environmental friendly ingredients

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SPACE