#whoknew social enterprise day 2019 marketing pack · 2019-09-24 · #whoknew – social enterprise...
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#WhoKnew – Social Enterprise Day 2019 Marketing Pack
Background
In 2016, Social Enterprise UK launched the
#WhoKnew campaign to celebrate Social Enterprise
Day. #WhoKnew is a digital campaign designed to
give social enterprises the chance to tell their
stories, to show what makes them different from
traditional businesses and to shout about the
impact of their work.
The aim of the campaign is to raise awareness of
how organisations work as a social enterprise, using
#WhoKnew to highlight something special about
the business and address the issue that in many
cases the public may not be aware that a business
they buy from is a social enterprise.
In 2018, with the support of organisations around
the world, over 400 organisations across 27
countries took part sharing pictures of service users
and staff holding up signs to promote their business
across social media. The campaign had a Twitter reach of 5.9 million and was trending in the UK.
Social Enterprises around the world used the day to take their message out to a wider audience,
whether it is to consumers, businesses, councils or the local community. They talked about their
impact, both as an organisation, as individual staff members, about what makes them different -
their workforce, structure and leaders, or what they do with their profits.
This year Social Enterprise Day falls on Thursday 21st November. We’re going to be running the
campaign again to support more social enterprises to take part and to reach out to a bigger global
audience.
This marketing pack is designed to make it easier for you to share content about the campaign and
to take part.
This pack contains sample social media content, web and newsletter copy. If you’ve any questions
about the campaign, please see the FAQ section at the end of this document, or contact
shehan.perera@socialenterprise.org.uk.
How to Take Part
1. DOWNLOAD THE SIGN – available here
2. WRITE YOUR MESSAGE – write about the positive impact of your social enterprise
3. TAKE A PICTURE – include your colleagues, product or beneficiaries
4. POST ON SOCIAL MEDIA – share your pricture on Twitter, Facebook and Instagram on Thursday 21st November using #WhoKnew and #SocialEnterpriseDay.
Your images will then be added to a global album hosted on Flickr and Facebook
Last year hundreds of organisations took part. To see some of the pictures from last year and to get
some inspiration visit –
https://www.flickr.com/photos/social_enterprise_coalition/albums/72157701011009962
Example tweets to go with your picture:
#WhoKnew this coffee is creating sustainable employment for the
homeless #SocialEnterpriseDay
#WhoKnew our organisation has moved 1,712 young people into jobs, education and
training in the last 12 months! #SocialEnterpriseDay
#WhoKnew our social enterprise provides all of the community health and social care in your
area. We’re here to help you #SocialEnterpriseDay
#WhoKnew 41% of Social Enterprises in the UK are run by women #SocialEnterpriseDay
#WhoKnew this bike shop is helping people recover from mental ill-health by providing
employment and training opportunities #SocialEnterpriseDay
Encouraging Others to Take Part
Email/Web Copy
To help raise awareness and get more people involved you can share the following text with your
network by email or on your website.
Thursday 21st November is Social Enterprise Day – part of Global Entrepreneurship Week,
and a day to raise the profile of social enterprise around the world. To mark the event, we’re
partnering with Social Enterprise UK who are running the #WhoKnew campaign – a digital
campaign that’s easy to take part in and set up to allow social enterprises to shout out loud
and proud about the impact they’re having in their communities and what makes them an
organisation that is doing business differently. All that’s required to take part is to download
an editable poster, fill it out and share the picture on social media.
The campaign is designed to allow social enterprises from across different sectors to raise
their voices and share some of the inspiring things they’re doing with a global audience using
#WhoKnew to raise awareness of their work.
Often members of the public don’t realise that the goods and services they’re buying are
being provided by a social enterprise, but this is a chance to let them know. Whatever your
business and social mission is, join the worldwide social enterprise community and get
involved!
Facebook Copy
In addition to posting your photos online for the campaign, you can encourage others to get
involved too. You could share the following paragraph on Facebook:
21st November is Social Enterprise Day – part of Global Entrepreneurs Week and a day to
raise the profile of social enterprise around the world. To mark the event, we’re partnering
with Social Enterprise UK who are running #WhoKnew – a digital campaign that’s easy to
take part in and set up to allow social enterprises to shout out loud about the impact they’re
having in their communities. All that’s required to take part is downloading an editable
poster, filling it out and sharing a photo on social media. Downloadable materials and more
information can be found here - www.socialenterprise.org.uk/socialenterpriseday/ Join the
global community of social enterprises!
Sample Tweets to encourage organisations to get involved
You can also post the following tweets to boost participation:
We’re supporting the #WhoKnew campaign for #SocialEnterpriseDay. https://bit.ly/2h85ise
21stNovember is #SocialEnterpriseDay! Take part in this simple online campaign to shout
about your impact https://bit.ly/2h85ise #WhoKnew
Make sure everyone knows about the amazing work you’re doing, take part in the
#WhoKnew campaign for #SocialEnterpriseDay https://bit.ly/2h85ise
Join a global movement of business for good & take part in the #WhoKnew campaign for
#SocialEnterpriseDay https://bit.ly/2h85ise
Let’s show the world that social enterprises are the future of business. Take part in the global
#WhoKnew campaign for #SocialEnterpriseDay https://bit.ly/2h85ise
Photograph
You can post the following montage along with your emails and social media posts to encourage others to take part.
Frequently Asked Questions
Why should I get involved?
#WhoKnew is a great way to celebrate Social Enterprise Day and spread the word around the world
about the good that social enterprises are carrying out.
I’m not a social enterprise. Can I still take part?
You don’t need to be a social enterprise to take part in the campaign. If you work to support social
enterprises through bringing them into your supply chains, social investment or training you can also
get involved and use the campaign to raise the profile of your work.
More information can be found on the Social Enterprise UK website -
https://www.socialenterprise.org.uk/socialenterpriseday/
Is activity only happening on Thursday 21st November?
There will be a range of online activity happening in November, but the aim is to build momentum
towards Thursday 21st November, in order to get #WhoKnew trending on Twitter!
What logos need to be on the frame?
The strength of #WhoKnew is its ability to unite a global social enterprise community in a simple
online action showing the strength and scale of the social enterprise movement and as such we want
all organisations taking part to have a sense of ownership over the campaign. However, since the
campaign was started by Social Enterprise UK we please request that you keep our logo on the
#WhoKnew poster. Of course, please do add your own logo to the poster as well and feel free to add
your country flag!
Do I have to use English to take part in the campaign?
We will be tracking the hashtag #SocialEnterpriseDay to monitor the reach of the campaign so
please do use this when you are sharing. However, this is a global campaign and therefore the text
you use on your sign and in your tweet can be in the language of your country and feel free to
translate ‘Who Knew’ into your own language.
Examples from previous years
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