why email marketing

Post on 22-Nov-2014

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Why you need to add email marketing to your marketing mix and a comparison of the most popular programs

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WHY EMAIL MARKETING

The program choices and what is best for you

WithDebbie Gioquindo

THE OLD WAY

More interested in speaking than listening

Goal was to create demand rather than value

Sell vs Serve

THE WAY TODAY

Two way dialog with multiple avenues Conversation vs broadcast Goal: create long term value and loyalty Sell by way of serving Economical and affordable Growing your business with

engagement marketing

WHY EMAIL MARKETING Direct Marketing Association says email

produces an ROI of $40.56 per $1 invested

It’s inexpensive Visitors come and go. With an email list

you have more engagement and you OWN your list

Email software allows you to connect with technology to get your message out and customers accept it!

Build your list where you connect!

WHY US AN EMAIL MARKETING SERVICE Provide easy to use templates Reinforce brand identity Email addressed to recipient only Manages lists

Adds new subscribersRemoves subscribersHandles bounce backs

Tracks results

EMAIL CHECKLIST

Do repeat and referral customers help your business

What plan do you have for delivering multiple communication

Is your audience interested in your message

Is it of value to them Make your emails look professional and

reflective of your brand

EMAIL SERVICESTHINGS TO CONSIDER

Platform Usability Cost for subscribers Image hosting Surveys – is it included Support Analytics

BUILDING YOUR LIST Add link to sign up on your email

signature line Events and meetings Sign up sheet at work On your website On your facebook page QR code on business card

CREATING THE EMAIL Subject Line – Short, simple & grabbing Include call to action links Brand email consistently You want to

Promote InformRelate

PROVIDE VALUE TO AUDIENCE Promotional Email

DiscountsCouponsOffers Incentives

Informative EmailAdviceResearchFactsOpinions Tips

Relationship EmailSpecial

priviledgesacknowledgement

s

DETERMINE FORMAT Newsletters

Frequency: Regular i.e. monthly/weeklyEducational Content. Typically non

promotionalUse bulletsSummarize infoBe concise

Promotions / Invitations / SurveysFrequency depends on your business and

sales cycleFocus on promotionLimited contentUse content to invite click –through or call

to action

AnnouncementsFrequency: Event-drivenPress releasesHoliday greetingsThank YouUse content to build deeper relationships

DELIVERY

Create a schedule i.e montly, weekly and make sure it is noted when they sign up

When is your audience likely to read it Time of day

EMAIL SERVICE PROVIDERS Icontact Constant Contact Vertical Response Mail Chimp Aweber Get Response

TEMPLATES

TRACK

Templates Message Builder Message Coder –

(for html) Tracking Sign-up Forms Add social media

buttons Surveys Free trial

Cost Up to 500 subscribers

$14 2500 $29 5000 $47

Customizable Templates

Image storage -5 images

Social media buttons Sign-up forms Eventspot - $20

month extra Surveys $15 month Free trial

$5 month for image storage 50MB

500 contacts $15 2500 $30 5000 $50

Over 150 HTML Templates

Sign up forms Rss to email Email analytics Quick stats Autoresponders Try it out for $1

Pricing500 $192500 $105000 $30

Free trial Surveys additional 700+ templates Social tools Track it Sign up tools

Pay as you go flexibility (purchase credits ex. 300 =$4.50) Up to 1000 1.5 cents Up to 2500 1.3 cents Up to 25000 1.2 cents

Monthly (discounts given to pre-pays 500 $10 2000 $28 4000 $40

DEBBIE GIOQUINDOCERTIFIED WINE SPECIALIST

HUDSON VALLEY WINE GODDESS

Wine Tastings, Education & Consulting

Social Media Consulting for Small Business

www.HudsonValleyWineGoddes.com

hvwinegoddess@gmail.com845-206-9463

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