why email marketing
DESCRIPTION
Why you need to add email marketing to your marketing mix and a comparison of the most popular programsTRANSCRIPT
WHY EMAIL MARKETING
The program choices and what is best for you
WithDebbie Gioquindo
THE OLD WAY
More interested in speaking than listening
Goal was to create demand rather than value
Sell vs Serve
THE WAY TODAY
Two way dialog with multiple avenues Conversation vs broadcast Goal: create long term value and loyalty Sell by way of serving Economical and affordable Growing your business with
engagement marketing
WHY EMAIL MARKETING Direct Marketing Association says email
produces an ROI of $40.56 per $1 invested
It’s inexpensive Visitors come and go. With an email list
you have more engagement and you OWN your list
Email software allows you to connect with technology to get your message out and customers accept it!
Build your list where you connect!
WHY US AN EMAIL MARKETING SERVICE Provide easy to use templates Reinforce brand identity Email addressed to recipient only Manages lists
Adds new subscribersRemoves subscribersHandles bounce backs
Tracks results
EMAIL CHECKLIST
Do repeat and referral customers help your business
What plan do you have for delivering multiple communication
Is your audience interested in your message
Is it of value to them Make your emails look professional and
reflective of your brand
EMAIL SERVICESTHINGS TO CONSIDER
Platform Usability Cost for subscribers Image hosting Surveys – is it included Support Analytics
BUILDING YOUR LIST Add link to sign up on your email
signature line Events and meetings Sign up sheet at work On your website On your facebook page QR code on business card
CREATING THE EMAIL Subject Line – Short, simple & grabbing Include call to action links Brand email consistently You want to
Promote InformRelate
PROVIDE VALUE TO AUDIENCE Promotional Email
DiscountsCouponsOffers Incentives
Informative EmailAdviceResearchFactsOpinions Tips
Relationship EmailSpecial
priviledgesacknowledgement
s
DETERMINE FORMAT Newsletters
Frequency: Regular i.e. monthly/weeklyEducational Content. Typically non
promotionalUse bulletsSummarize infoBe concise
Promotions / Invitations / SurveysFrequency depends on your business and
sales cycleFocus on promotionLimited contentUse content to invite click –through or call
to action
AnnouncementsFrequency: Event-drivenPress releasesHoliday greetingsThank YouUse content to build deeper relationships
DELIVERY
Create a schedule i.e montly, weekly and make sure it is noted when they sign up
When is your audience likely to read it Time of day
EMAIL SERVICE PROVIDERS Icontact Constant Contact Vertical Response Mail Chimp Aweber Get Response
TEMPLATES
TRACK
Templates Message Builder Message Coder –
(for html) Tracking Sign-up Forms Add social media
buttons Surveys Free trial
Cost Up to 500 subscribers
$14 2500 $29 5000 $47
Customizable Templates
Image storage -5 images
Social media buttons Sign-up forms Eventspot - $20
month extra Surveys $15 month Free trial
$5 month for image storage 50MB
500 contacts $15 2500 $30 5000 $50
Over 150 HTML Templates
Sign up forms Rss to email Email analytics Quick stats Autoresponders Try it out for $1
Pricing500 $192500 $105000 $30
Free trial Surveys additional 700+ templates Social tools Track it Sign up tools
Pay as you go flexibility (purchase credits ex. 300 =$4.50) Up to 1000 1.5 cents Up to 2500 1.3 cents Up to 25000 1.2 cents
Monthly (discounts given to pre-pays 500 $10 2000 $28 4000 $40
DEBBIE GIOQUINDOCERTIFIED WINE SPECIALIST
HUDSON VALLEY WINE GODDESS
Wine Tastings, Education & Consulting
Social Media Consulting for Small Business
www.HudsonValleyWineGoddes.com