why startups need sie

Tech Startups Need You

VGC Unlimited

SIE 296S

4/16/2013

Aidan Garza & Paul Vazquez

Introduction• Aidan Garza

– BSE Systems Engineering University of Arizona ‘11

– @AMGBuilder– aidan.garza@vgcunlimited.com

• Paul Vazquez– BSE Systems Engineering & BS

Mathematics University of Arizona ’11– @pvazquez32– paul.vazquez@vgcunlimited.com

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Agenda• Introduction• Background• Systems Engineering in Tech Startups

– What are tech startups?– Market validation & lean testing– Implementation– Online marketing & optimization

• Questions

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Agenda

4

Stop!

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Good Engineers

5

What ?

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Systems Engineers

6

Why ?

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Why are we here?

Tech startups need SIE!

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This could be you!

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What are Tech Startups?

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"Organizations designed to search for a repeatable and scalable business model based on technology” – Steve Blank

What are Tech Startups?

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Why are they interesting?

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2

13

1B

Employees

Years $

Why are they interesting?

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30M

10M

20M

March 2010

April 2012

December2010

June 2011

September 2011

510

30

Why are they interesting?

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30M

10M

20M

March 2010

April 2012

December2010

June 2011

September 2011

510

30100 Million Users Today

40M Photos /

day

8500 Likes /

Sec.

1000 Comments

/ Sec.

Why are they interesting?

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>

Why are they interesting?

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>

But not all Hollywood

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1% Get Funded

75%Fail After

Funding

99.75%Startups Fail

Success

Why do they fail?

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?

No Market Need

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Lack of Experience

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Lack of Execution

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$40KSeed Capital

2kUsers

SIE thinking can help!

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IE

VGC Unlimited

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Lean Startup

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"Organizations designed to search for a repeatable and scalable business model”

– Steve Blank

Lean Startup

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Lean Thinking

Minimizing Waste

Continuous

Improvem

ent

Mea

surin

g

The B

ig Pict

ure

Lean Startup

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Build

MeasureLearn

Lean Startup

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SI

MI

L

A

R

Market validation

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Market validation

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Minimum Viable Product

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Released 3 minVideo as MVP

Video Brought

70,000 Beta Testers Rai

sed

$250

M

To A

ctua

lly B

uild

It

Implementation

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UML

DiscoverRequirements

Create Use Cases

& Wireframes

Eve

ryth

ing

Els

e

Implementation

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Project Management

Scope of Work

Com

mun

icat

ionAgile Scheduling

/ SCRUM

Launch!

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WAIT!

Lean Marketing

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Build

MeasureLearn

Low BudgetSplit Testing

Conversion Rate

Optimization Focu

s on

Inte

rnet

Mar

ketin

g

Now Launch!

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Agile Iterations

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1-4 Weeks

24 Hours

Split Tested

Features

ShippableUpdate

Product Optimization

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Data! Data! Data!

Spl

it Te

stin

gTrade-OffAnalysis

Success!

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SIE Recap

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• Engineering Management (SIE 265, 467)• Object Oriented Modeling & Design (SIE 277)• Probability & Statistics (SIE 270, 305, 321, 422, 430)• Design of Experiments (SIE 330)• Simulation & Modeling (SIE 431)• Optimization Methods (SIE 440)• Quality Engineering (SIE 406)• Technical Sales & Marketing (SIE 405)• Systems Engineering (SIE 454)

Does this interest you?

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Email resumes:

jobs@vgcunlimited.com

How did we do?

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Questions

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?