why startups need sie
DESCRIPTION
Tech startup companies are typically founded by entrepreneurs with business and computer science backgrounds. Unfortunately, without applicable experience, those backgrounds alone (and even together) are not well-rounded enough to successfully manage all aspects of a new business venture. That's why startup companies need to start bringing on Systems and Industrial Engineers. This presentation dives deep into the value that SIE's can offer to the Tech Startup world.TRANSCRIPT
Tech Startups Need You
VGC Unlimited
SIE 296S
4/16/2013
Aidan Garza & Paul Vazquez
Introduction• Aidan Garza
– BSE Systems Engineering University of Arizona ‘11
– @AMGBuilder– [email protected]
• Paul Vazquez– BSE Systems Engineering & BS
Mathematics University of Arizona ’11– @pvazquez32– [email protected]
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Agenda• Introduction• Background• Systems Engineering in Tech Startups
– What are tech startups?– Market validation & lean testing– Implementation– Online marketing & optimization
• Questions
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Agenda
4
Stop!
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Good Engineers
5
What ?
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Systems Engineers
6
Why ?
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Why are we here?
Tech startups need SIE!
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This could be you!
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What are Tech Startups?
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"Organizations designed to search for a repeatable and scalable business model based on technology” – Steve Blank
What are Tech Startups?
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Why are they interesting?
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2
13
1B
Employees
Years $
Why are they interesting?
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30M
10M
20M
March 2010
April 2012
December2010
June 2011
September 2011
510
30
Why are they interesting?
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30M
10M
20M
March 2010
April 2012
December2010
June 2011
September 2011
510
30100 Million Users Today
40M Photos /
day
8500 Likes /
Sec.
1000 Comments
/ Sec.
Why are they interesting?
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>
Why are they interesting?
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>
But not all Hollywood
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1% Get Funded
75%Fail After
Funding
99.75%Startups Fail
Success
Why do they fail?
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?
No Market Need
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Lack of Experience
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Lack of Execution
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$40KSeed Capital
2kUsers
SIE thinking can help!
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IE
VGC Unlimited
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Lean Startup
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"Organizations designed to search for a repeatable and scalable business model”
– Steve Blank
Lean Startup
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Lean Thinking
Minimizing Waste
Continuous
Improvem
ent
Mea
surin
g
The B
ig Pict
ure
Lean Startup
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Build
MeasureLearn
Lean Startup
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SI
MI
L
A
R
Market validation
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Market validation
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Minimum Viable Product
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Released 3 minVideo as MVP
Video Brought
70,000 Beta Testers Rai
sed
$250
M
To A
ctua
lly B
uild
It
Implementation
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UML
DiscoverRequirements
Create Use Cases
& Wireframes
Eve
ryth
ing
Els
e
Implementation
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Project Management
Scope of Work
Com
mun
icat
ionAgile Scheduling
/ SCRUM
Launch!
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WAIT!
Lean Marketing
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Build
MeasureLearn
Low BudgetSplit Testing
Conversion Rate
Optimization Focu
s on
Inte
rnet
Mar
ketin
g
Now Launch!
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Agile Iterations
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1-4 Weeks
24 Hours
Split Tested
Features
ShippableUpdate
Product Optimization
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Data! Data! Data!
Spl
it Te
stin
gTrade-OffAnalysis
Success!
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SIE Recap
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• Engineering Management (SIE 265, 467)• Object Oriented Modeling & Design (SIE 277)• Probability & Statistics (SIE 270, 305, 321, 422, 430)• Design of Experiments (SIE 330)• Simulation & Modeling (SIE 431)• Optimization Methods (SIE 440)• Quality Engineering (SIE 406)• Technical Sales & Marketing (SIE 405)• Systems Engineering (SIE 454)
How did we do?
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Questions
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?