Download - Why Startups Need SIE
Tech Startups Need You
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SIE 296S
4/16/2013
Aidan Garza & Paul Vazquez
Introduction• Aidan Garza
– BSE Systems Engineering University of Arizona ‘11
– @AMGBuilder– [email protected]
• Paul Vazquez– BSE Systems Engineering & BS
Mathematics University of Arizona ’11– @pvazquez32– [email protected]
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Agenda• Introduction• Background• Systems Engineering in Tech Startups
– What are tech startups?– Market validation & lean testing– Implementation– Online marketing & optimization
• Questions
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Agenda
4
Stop!
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Good Engineers
5
What ?
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Systems Engineers
6
Why ?
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Why are we here?
Tech startups need SIE!
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This could be you!
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What are Tech Startups?
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"Organizations designed to search for a repeatable and scalable business model based on technology” – Steve Blank
What are Tech Startups?
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Why are they interesting?
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2
13
1B
Employees
Years $
Why are they interesting?
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30M
10M
20M
March 2010
April 2012
December2010
June 2011
September 2011
510
30
Why are they interesting?
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30M
10M
20M
March 2010
April 2012
December2010
June 2011
September 2011
510
30100 Million Users Today
40M Photos /
day
8500 Likes /
Sec.
1000 Comments
/ Sec.
Why are they interesting?
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>
Why are they interesting?
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>
But not all Hollywood
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1% Get Funded
75%Fail After
Funding
99.75%Startups Fail
Success
Why do they fail?
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?
No Market Need
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Lack of Experience
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Lack of Execution
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$40KSeed Capital
2kUsers
SIE thinking can help!
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IE
VGC Unlimited
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Lean Startup
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"Organizations designed to search for a repeatable and scalable business model”
– Steve Blank
Lean Startup
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Lean Thinking
Minimizing Waste
Continuous
Improvem
ent
Mea
surin
g
The B
ig Pict
ure
Lean Startup
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Build
MeasureLearn
Lean Startup
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SI
MI
L
A
R
Market validation
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Market validation
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Minimum Viable Product
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Released 3 minVideo as MVP
Video Brought
70,000 Beta Testers Rai
sed
$250
M
To A
ctua
lly B
uild
It
Implementation
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UML
DiscoverRequirements
Create Use Cases
& Wireframes
Eve
ryth
ing
Els
e
Implementation
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Project Management
Scope of Work
Com
mun
icat
ionAgile Scheduling
/ SCRUM
Launch!
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WAIT!
Lean Marketing
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Build
MeasureLearn
Low BudgetSplit Testing
Conversion Rate
Optimization Focu
s on
Inte
rnet
Mar
ketin
g
Now Launch!
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Agile Iterations
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1-4 Weeks
24 Hours
Split Tested
Features
ShippableUpdate
Product Optimization
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Data! Data! Data!
Spl
it Te
stin
gTrade-OffAnalysis
Success!
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SIE Recap
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• Engineering Management (SIE 265, 467)• Object Oriented Modeling & Design (SIE 277)• Probability & Statistics (SIE 270, 305, 321, 422, 430)• Design of Experiments (SIE 330)• Simulation & Modeling (SIE 431)• Optimization Methods (SIE 440)• Quality Engineering (SIE 406)• Technical Sales & Marketing (SIE 405)• Systems Engineering (SIE 454)
How did we do?
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Questions
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?
