why sustainable brands need to embrace facebook

THE BIG BRANDS REPORThttp://sustainly.com/content/big-brand-report

November 4 2014

ISSUES RISKS

INNOVATIONSTORYTELLING

ABOUT SUSTAINLY

WHAT IF 15 COMPANIES COULD CHANGE THE WORLD?

HOW WOULD THEY COMMUNICATE IT?

THEY ALREADY TALK A CORPORATE GOOD GAME

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BUT THESE GUYS DON’T VISIT YOUR CORPORATE SITE

TOO BUSY SHOPPING!

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COMPANIES GET CONSUMER BEHAVIOUR CHANGE

BUT OFTEN IT FEELS LIKE A HAIL MARY

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SO HOW TO REACH THAT HOLY GRAIL?

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SO WE DECIDED TO RESEARCH

WE LOOKED AT

JUST 40% COMMUNICATE SUSTAINABILITY

EVEN THEN - FOUR BRANDS MAKE UP 50% OF THAT TOTAL

A BIG CHUNK OF CONVERSATION

BATTLE OF THE BRANDS

0

35

70

105

140

175

ABF Coca-Cola Diageo J&J Mars Nestle P&G

Using FB Not Using FB

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WHAT WE HAVE IS A FAILURE TO COMMUNICATE

SO WHAT’S THE G0OD NEWS?

WHAT THE 74 DO TALK ABOUT

2 4 6 8 10

MCDONALD’S OUR FOOD: YOUR QUESTIONS

HATERS BUT ALSO LOVERS

COCA-COLA HAPPINESS

DOVE’S SELF ESTEEM ENGAGEMENT

SO HOW WILL YOU CONVINCE CONSUMERS?

Health

ChildrenHome

FoodNeighbors

Parents

Sunshine

Rainsafety

security

fun

laughing

petswildlife

WHAT WILL YOU TALK ABOUT?

harvestliving dying

NOT PERSONAL. JUST GOOD BUSINESS

@mateoy @sustainly

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