facebook basics for brands
DESCRIPTION
Learn how to use Facebook Pages for your business or organization.TRANSCRIPT
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FACEBOOK BASICSFOR BRANDS
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A little about me…
Kali Readwin
Frontstep Communications
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Frontstep Communications @yourfrontstep
Introduction Time!
Tell me your name and role.
Do you use Facebook on a personal basis?
What you want to get out of today?
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Frontstep Communications @yourfrontstep
.1.
Social Media Basics
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Frontstep Communications @yourfrontstep
First, what is social media?
Social media includes web-based and mobile technologies used to turn communication into
interactive dialogue.(via Wikipedia)
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Social media is not a “TACTIC”
It’s only a TOOL.
Frontstep Communications @yourfrontstep
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With social media, you’ve gotta…
1. Listen2. Participate3. Be Genuine4. Stay “On-Brand”5. Be Helpful6. Monitor7. Adjust & Adapt
Frontstep Communications @yourfrontstep
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Frontstep Communications @yourfrontstep
.2.
Facebook Basics
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How Facebook Compares
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Know your environment. Know your purpose.
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Each platform is unique.
Frontstep Communications @yourfrontstep
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• Demographic is older• Personal profile vs business pages• Consistent Frequency • Share all kinds of content (images best)• Boosted posts & advertising• Slow growth
Considerations
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Frontstep Communications @yourfrontstep
• Like (featured Likes)
• Share news / outside content• Mention/tag (Funders, Partners, Commenters)
• Comment (Respond, seek news, media)
• Contests (New rules, incentives, etc)
• Include fans in decisions (Rescue for Life example)
Engaging as a Brand
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Frontstep Communications @yourfrontstep
• FOR THE AUDIENCE• Respond: risk management• Cross-promotion: dos and don’ts• Images: links with images• Headline writing• Post timing & scheduling• Apps/Tabs for other resources/networks
Best Posting Practices
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Try out your organizations’s Facebook Page.• Schedule a post (include tag, link, select
image, update headline)• Comment & like a new Page as the brand• View Insights
Activity
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Be mindful of
“social currency”Frontstep Communications @yourfrontstep
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Frontstep Communications @yourfrontstep
• Know your targets (be reasonable)• Record/save data for measurement• Use data to shape future content• Understand definitions
Pay Attention to Insights
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THANK YOU!
Kali Readwin
Frontstep Communications
facebook.com/yourfrontstep
twitter.com/yourfrontstep
Frontstep Communications @yourfrontstep