facebook marketing basics
DESCRIPTION
This slideshow is the Facebook Marketing webinar that I give to small business owners.TRANSCRIPT
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Why Facebook Marketing?
• 400 Million people login to FB every day.• Serves as a live database of prospects.• Allows you to bond with target market.• Helps to keep connected.• Facilitates viral word-of-mouth marketing.• Allows us to listen to marketplace.• Less expensive than other marketing.
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3 Important Facebook Pages
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Facebook Business Profile
• Business Page• Show Photos• 25% Rule • Chat, Email & Wall• Cold Friending• Your “Store Front”• Most Personal & Social
![Page 5: Facebook Marketing Basics](https://reader033.vdocuments.net/reader033/viewer/2022061115/5462f79faf7959f84e8b50dd/html5/thumbnails/5.jpg)
Facebook Fan Page
• Can be found in Google• Needs lots of keywords• Can be used for ads• Suggest to Friends• Engagement • Still must be personable• More business items• Can be fed into Twitter
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Home Page / News Feed
• Shows Friends Posts• Friend Lists• Events• Make Comments• Review “Most Recent” • Review “News Feed”
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7 Steps to Social Media Sales Success
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7 Steps for Social Sales Success
1. Define your brand.2. Locate your audience.3. Attract audience.4. Captivate attention.5. Bond with audience.6. Convert into clients.7. Engage continuously.
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Captivating Your Audience
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Your Lure (Bait) is Your Content
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Viral Marketing
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Viral Marketing Components of Facebook
• Share Button• Comments• Tagging• Suggest to Friends• New Like Button• Contests• Social Ads• Notifications
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Connect the dots with…
•Social Media Coaching•Social Media Webinars•Social Media Monthly Tasks•Social Media Consulting•Website Design•Wordpress Blogs•Lead Generation