why you must be using video in your marketing

Welcome The East Midlands Food & Drink Focus Group

at The Carriage Hall Plumtree Monday 30th September 2013

Agenda1. StrEAT - Toni Jarvis (10 mins)

2. Perkins – Jon Perkins (10 mins)

3. Video for Marketing – Carl Kilvington (30 mins)

4. Local Suppliers Directory – Wendy Baird (5 mins)

5. Next Meeting6. Create a video / Members mingle

Why you must use VIDEO

CarlKilvington.com

in your Marketing

Agenda - VideoWHY you must use VIDEO in your MarketingHOW to get started at little or no costHOW video enables you to emotionally

CONNECT with potential customers to build sincere long term relationships

How video can drive TRAFFIC and CUSTOMERS to your website and your business

Some ‘extra value’

Why Video?Market Data Tells Us That...Videos are ranked by search enginesDemonstrates Authenticity (per face to face)No1 for engagement and interaction on Social

Media platforms, followed by photos, inspirational quotes, and questions

Builds brand faster and with greater credibilityVideo is expected to account for 90% of search

results by 2015

Why Video?Video is taking over the internet as the

preferred method of communication3.6 Billion searches on YouTube per monthViewing figures are increasing Video is proven to convert far better than

websites that have NO videoRetailer.com reports 30% increase in sales for

websites using video

(2012 Data)

Power and Evidence

Get Started at Little or No Cost

£0 to £300

Create a YouTube Channel

Create a YouTube Channel

Insert Video in Your Website

Video = Traffic = Business

Video = Traffic = Business

EvidenceMy all time best...

Page #1 of Google in:23 minutes!

Position: 6th on the page

Search results: 329,000,000 competing web pages

Consequences of NO VideoX Most websites are the same as any other and

don’t “STAND-OUT“X Most websites are regarded as “Faceless

businesses“ – Just pretty pictures and textX Most websites can be confusing, cluttered,

with NO “call-to-action“ for the visitorX Most websites DO NOT engage the visitor and

they don’t stay on the site for long

Delivering you “Extra Value”

Emotional Connection

Awareness Like Trust

Emotional ConnectionProfessor Albert Mehrabian, Prof of PsychologyStudy - “Inconsistent messages of feelings and

attitudes in human communication”

• Words – 7%• Tone – 38%• Facial Expression – 55%

Demonstrate Authenticity!

Customer Key Drivers• VALUE v Price

• Quality• Convenience and Speed• Customer Service• Great Experience (feel good factor)• Lifestyle (group/perception)

How People Find You3 Routes for people to find you...

1. Search Engine (Google, Yahoo, MSN, Social Media)

2. Referral (Word of mouth, recommendations, review)

3. Direct (Brand awareness)

3 Elements of MarketingAsk yourself...

1. WHO - is my TARGET MARKET / IDEAL CUSTOMER?

2. WHAT - is my MESSAGE?

3. HOW - DELIVERY SYSTEM?

Be Crystal Clear!

Judged on – Found for• Reviews• Comments• Likes• Shares• Check-ins

Help to get you Started...

• WHO

• WHY

• WHAT

• HOW

Help & AssistanceVisit www.CarlKilvington.com or email Carl@CarlKilvington.com

The Local Suppliers Directory

Wendy Baird

The Local Suppliers Directory

Wendy Baird

Safe Journey Home