why video-why-video-marketing-works
DESCRIPTION
The reason why video marketing is so effective is that it is a great way to keep your audience's attention when marketing. Audiences will listen to your message and remember your company or organization. Audiences will develop a positive attitude towards your business, making them interested in working with you. In addition to the fact that a little bit of entertainment goes a long way. Online video marketing also encompasses the use of search engines, which like to display videos. Also, YouTube is the number two search engine and it has the potential to go viral. People also search inside of Youtube to find what they are looking for. So it is benefical to having your video inside of YouTube.TRANSCRIPT
HOW VIDEO CAN BOOST YOUR BUSINESS
OVERVIEW
• Why Video?• What do I put in my videos?• Where do I put my videos?• Benefits of Video• Build relationships• Get more business
WHY VIDEO?
• Ability to have videos found in search results
• YouTube is the number two search engine
• Content to share on your website, blog posts, social media posts or email
• Potential to go viral
WHY VIDEO?HAVE VIDEOS FOUND IN SEARCH RESUTLS
The search engines like to display video. You may get your videos on page one of the search engines prior to your website. Videos stand out on the page.
WHY VIDEO?YOUTUBE IS THE NUMBER TWO SEARCH ENGINE
People search inside YouTube to find what they are looking for. They may find your video on page one of the results or they may see you in the related videos.
WHY VIDEO?CONTENT TO SHARE ON YOUR WEBSITE, BLOG POSTS,
SOCIAL MEDIA POSTS OR EMAIL
Social media posts with videos are clicked on more than any other posts. Blog posts with video break up a page instead of always offering up a text only post or post with an image.
You can include links to your videos in your email campaigns.
WHY VIDEO?POTENTIAL TO GO VIRAL
People share videos they like.
WHY VIDEO?
• More than 13 million hours of video were uploaded during 2010 and 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day.
• Over 3 billion videos are viewed a day.
• YouTube’s demographic is broad: 18-55 years old.
WHAT TO PUT IN YOUR VIDEO• You don’t have to be on camera if you don’t want
to.• You can make your video as simple or high-end as
you like.• This could mean a face to face video, a slide show,
flash animation, or one of many other options.• Think outside the box!
WHAT TO PUT IN YOUR VIDEO
The purpose of your video is to connect with your audience. You have choices of what to put in your video:• Use FAQ’S• Show a “How-to”• Popular topics in your industry• Interesting tips
WHAT TO PUT IN YOUR VIDEO
If you are selling a product, you can shoot a video to showcase it, show how it is made, or maybe just a quick video encouraging your viewers to submit videos of themselves using your product.
WHAT TO PUT IN YOUR VIDEO
If you are service oriented, you can explain an unknown facet of your service, create an informational video with tips or tricks for your industry, or explain why your service is better than the competition.
WHERE DO I PUT MY VIDEOS?There are so many websites that are dedicated to video hosting sharing. Everyone knows YouTube. Did you know these popular others that Google frequently displays:• Dailymotion• Viddler• Vimeo• And many moreYour business can have its own channel on any and all of these websites, if you want.
WHERE DO I PUT MY VIDEOS?
Other than the various Video Sharing Websites, you can also put videos on your own website and social networking channels.
BENEFITS OF VIDEO
• Get found and known• Become the expert• Build relationships
BENEFITS OF VIDEOGET FOUND AND KNOWN
Video is frequently shown in search results. The more video you put out on the internet, the better chance you have of getting found and known quickly.
BENEFITS OF VIDEOBECOME THE EXPERT
• By offering videos that have substance, like informative tips or a cool project that your business is working on, you can show your prospects that you really know your industry.
• Prove to your audience that you are an expert in your area. This way, no one has to wonder if your business is experienced and capable.
BENEFITS OF VIDEOBUILDING RELATIONSHIPS
• You can build relationships with your customer base before they ever enter your building or call you.
• By establishing yourself as an expert in your industry, you are building trust between you and your audience.
BENEFITS OF VIDEOBUILDING RELATIONSHIPS
• When your prospects and customers are getting answers from you instead of your competitors, you position yourself as the leader of the pack.
• They can see you know what their problems are and that you care.
GET MORE BUSINESS
• The social aspect of online video allows your audience to respond to your videos with comments, questions, and more.
• Strike up conversations with your audience and start building relationships and get them engaged.
EXTRA BONUS
• Google translates videos with speech to text. You can optimize videos just as you would optimize other content you put on the internet.
• If you see video thumbnails on page one of Google and the rest is just text, what are you going to click on?
MORE INFORMATION
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