why you should care and be aware - your brand!
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Y
WHY YOU SHOULD
BRANDOU!
CARE AWARE CARE AWARE CARE AWARE CARE AWARE CARE AWARE and be
Presented by Angela Maiers angelamaiers.com
Wednesday, August 14, 13
BRAND.are a
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Have you defined your personal brand?
YesNo
Are you consistently living your personal brand every day?
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HABITUDES
BEImaginative
Creative
Generous
Courageous
Passionate
Remarkable
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HABITUDES
Habits + AttitudeWednesday, August 14, 13
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are a
BRAND
STRONGSUCCESSFUL
REMARKABLEENDURING
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BRAND.are a
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A.
B.
C.
ARE
BE
COMMIT
ABC’s of Personal Branding
(Who You Are)
(Who You Wish To Be)
(WHAT YOU’RE WILLING TO DO)Wednesday, August 14, 13
#1YOU
ASSET
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Wednesday, August 14, 13
Brand Aware vs. Self Aware
#McDStoryWednesday, August 14, 13
Wednesday, August 14, 13
The #McDStory
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BEST
Who You Seek To BeWho You Hope To BeWho You Work To Be
Who You Are
Seen To BeDescribedTo BeExpected To Be
Who You AreAccording TO YOU According TO WORLD
+
=
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Copyright Angela Maiers 2008
Self Awareness
Self-awareness is the ability to think and exist inside --
and outside of ourselves simultaneously.
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Me World
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What Does Google Say About You?
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A.
B.
C.
ARE
BE
COMMIT
ABC’s of Personal Branding
(Who You Are)
(Who You Wish To Be)
(WHAT YOU’RE WILLING TO DO)Wednesday, August 14, 13
Wednesday, August 14, 13
Wednesday, August 14, 13
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B. BE ing You?
What Bridge Have You Crossed?
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B. BE ing You
Don’t Follow Your Heart
Follow Your HEARTBREAK
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EVERYTHING Speaks
angle
image
background
words logo
color
design
tags
#
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?EducatorELearning Designer
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What’s the
ONE WORD that can
•Encapsulate you?
•Differentiate you?
•Elevate you?
•Advance you?
•Transform you?
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I use my _______ and _______ for_______
Known for ________ , I _________.
Using _________(key trait), I _______ ,
by providing ____________________
Through my ______, I ______,
when I serve___________________.
Putting the Pieces Together
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A. AREWho You?
More Questions to Consider....
1 How do people benefit by working with me?
2 What words do others use to describe me?
3 How do I make people feel?
4 What field or industry am I in (or do I want to be in)?
5 What are the words I would use to describe my work?
6 Who is my target audience?
7 What service do I have to offer people?
8 What do I do that makes me stand out from everyone else?
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A. AREWho You?
Questions THEY Consider....
•Do you CARE about me? I mean, really care about helping me?
•Do you SERVE your community?
•Do you GIVE FIRST and SELL LAST?
•Is it CLEAR what you do? Can I describe it in one sentence?
•Are you PASSIONATE about what you are doing?
•What are you known for? Whats your skill?
•What problem can you solve?
•What is the ONE compelling reason I should seek to build a
relationship with you?
•Are you trying to make a DIFFERENCE in the world?
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B. BE ing You?
ACTING, BEHAVING, SEEING, THINKING,
DREAMING...
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#MyStory in Wordle.com
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#MyStory in Wordle.com
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Nouns Verbs
Mother Raising Teenagers
Accountant
TeacherEmpowering
At-Risk Youth
Helping People achieve financial
security
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C. COMMIT
WILLING TO DO?
EVERY DAY - ALL DAYFOR ALL YOUR DAYS!
WHAT ARE
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5 Minutes5 Things
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50
1 Notice and Note
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51
2 Ask A Question
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52
3 Share a #WOW
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53
4 Spead AwesomeSomeone Else’s
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54
5. Love Up
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ARE A WORK IN PROGRESS
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#YouMatterWednesday, August 14, 13
HERE TO SUPPORT YOUR JOURNEY
@angelamaiers
angelamaiers
#Choose2Matter
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Understanding Brand You angelamaiers.com
RESOURCES
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Wednesday, August 14, 13
•Reclaim Your Dreams•Strengths Finder 2.0•The 7 Habits of Highly Effective People•8th Habit•Values Worksheet•What Color Is Your Parachute•4-Hour Work Week•Unlimited Power
Understanding Brand You angelamaiers.com
Wednesday, August 14, 13
Understanding Brand You angelamaiers.com
•Google Alerts•Tracker•Jodange•Twendz•Oodle•Lexicon•BoardTracker•Webtrends
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