wiad-2016 ok, information is everywhere, how do we really deal with it?
Post on 15-Feb-2017
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01WORLD IA DAY 2016 PRESENTATION TITLE HERE
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Ok Information Is Everywhere
HOW DO WE REALLY DEAL WITH IT
Natacha Hennocq
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 2
natacha hennocq @nattchah
OK information is everywhere
How do we really deal with it
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 3
as information architects
We are creating the spaces in which people meet, exchange, communicate, and learn
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 4
IoT
How will we go on?
what do things mean where do they go how do they connect
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 5
that’s a thought
What happens?
language comprehension
sounds
language processing
scents
touch
movement
colours and shapes
MOTOR CORTEX
SENSORY CORTEX AND CEREBELLUM
VISUAL CORTEX
WERNICKE’S AREA
OLFACTORY CORTEX
AUDITORY CORTEX
BROCA’S AREA
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 6
not so long ago…
What were we doing?
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 7
what do we remember?
Time and space
robertclarkphoto.com
working memory declarative memory
semantic memory episodic memory
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 8
remember this
Where is your hippo?
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 9
naturally wired for
Building context
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 10
about space …
You have to know where you have been to know where you are
© Chiswick ChapStart
Current position
Integrated path or dead reckoning estimates current position, and gives direction, distance for return journey
“ leg” of journey (direction, distance)
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 11
mental representation
Cognitive maps
© Rod Taber
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 12
mapping
Orienting ourselves in meaning
© Mike Atherton
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 13
overlap
Space and thinking
You remember people’s faces in the space that you have seen them, with incredible efficiency
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 14
thought and interaction
Metaphor builders
We are place makers and sense makers with each new interaction, the metaphors get enriched
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 15
information architects
Building clarity
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 16
not so simple
Beyond rational thought, emotion
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 17
fulfilling experience
A bigger hippocampus: the happy factor
© Pete Trainor Interact15
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 18
intuitive
The human species thinks in metaphors and learns through storiesMary Catherine Bateson
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 19
clarity within complexity
Good news: you are equipped
© Minority Report
WORLD IA DAY 2016 OK information is everywhere, how do we deal with it - Natacha Hennocq 20
thank you merci
natacha hennocq @nattchah
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