Card Sorting - WIAD 2014

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One of the biggest challenges in website and intranet design is creating the information architecture: what goes where? A card sort is a user-centered design method for increasing a systems find ability.

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  • 1.Card Sorting Help people find what theyre looking for WORLD INFORMATION ARCHITECTURE DAY 2014AsmaKaroobi-WIAD2014

2. Mental ModelAsmaKaroobi-WIAD2014 3. Mental models are deeply held internal images of how the world works, images that limit us to familiar ways of thinking and acting. Very often, we are not consciously aware of our mental models or the effects they have on our behavior Peter Senge AsmaKaroobi-WIAD2014 4. Acting As Mental Model AsmaKaroobi-WIAD2014 5. Problem! Are these people finding what they came for?Yes or No How do we know? AsmaKaroobi-WIAD2014 6. Card Sorting o A card sort is a user-centered design method for increasing a systems find ability. o The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants.AsmaKaroobi-WIAD2014 7. With card sorting you can Build the structure for your website Build the structure for your navigation Decide what to put on the pages Label categories and navigationAsmaKaroobi-WIAD2014 8. When should we do it Card sorting is a user-centered, formative technique. It should be used as an input to:o designing a new site o designing a new area of a siteo redesigning a siteAsmaKaroobi-WIAD2014 9. Im pretty sure I know how to sort things in a way that will make scene to our site Visitor No! you probably dont AsmaKaroobi-WIAD2014 10. There are different ways to sort information And the best way may not be you were thinkingAsmaKaroobi-WIAD2014 11. Fruits? Vegetables ?Banana PeachBell pepperAppleBroccoliPineappleCarrots RhubarbTomato Avocado AsmaKaroobi-WIAD2014 12. How Can We Do It? i.Decide what you want to learnii.Select the type of Card Sort (open vs. closed)iii.Choose Suitable Contentiv.Choose and invite participantsv.Conduct the sort (online or in-person)vi.Analyze Resultsvii.Integrate resultsAsmaKaroobi-WIAD2014 13. What are you wanting to learn? o How do our users expect the information to be organized and categorized?o What terminology and labels do they find confusing and what better terms can weuse?AsmaKaroobi-WIAD2014 14. How Can We Do It? i.Decide what you want to learnii.Select the type of Card Sort (open vs. closed)iii.Choose Suitable Contentiv.Choose and invite participantsv.Conduct the sort (online or in-person)vi.Analyze Resultsvii.Integrate resultsAsmaKaroobi-WIAD2014 15. What is your Goal? Discover In an open card sort, participants create their own names for the categories.Open Card Sorting / Close Card Sorting Validation In a closed card sort, participants are provided with a predetermined set of category names.AsmaKaroobi-WIAD2014 16. CHOOSE METHOD o Moderate o Un moderateAsmaKaroobi-WIAD2014 17. How Can We Do It? i.Decide what you want to learnii.Select the type of Card Sort (open vs. closed)iii.Choose Suitable Contentiv.Choose and invite participantsv.Conduct the sort (online or in-person)vi.Analyze Resultsvii.Integrate resultsAsmaKaroobi-WIAD2014 18. SELECTING CONTENT Cards come from where?It depends But: you do an audit of the key content that will be on your site you create a card for each section you present the stack of cards to a participant and ask them to sort them into groups that are meaningful to them. AsmaKaroobi-WIAD2014 19. How Can We Do It? i.Decide what you want to learnii.Select the type of Card Sort (open vs. closed)iii.Choose Suitable Contentiv.Choose and invite participantsv.Conduct the sort (online or in-person)vi.Analyze Resultsvii.Integrate resultsAsmaKaroobi-WIAD2014 20. Invite Participants o Who are your target audience? o How can you find them Email? Social network? Or o Do they need to gifts for involvement?AsmaKaroobi-WIAD2014 21. Sample of invitation o Dear , o Session Description : is continually focusing on user experience to ensure that o What: This user experience research session will focus on how an end-user would organize the navigation components on o Who: who should be participant in this session & their involvement gift is . o When: The session will take approximately 1.5 hours during December 4-19 (during one of the days) o Where o How: Short explain about sessionAsmaKaroobi-WIAD2014 22. How Can We Do It? i.Decide what you want to learnii.Select the type of Card Sort (open vs. closed)iii.Choose Suitable Contentiv.Choose and invite participantsv.Conduct the sort (online or in-person)vi.Analyze Resultsvii.Integrate resultsAsmaKaroobi-WIAD2014 23. What is your Goal? Less Participants More cements Can be ModeratedOnline Card Sorting / Offline Card Sorting More Participants Less cements Un ModeratedAsmaKaroobi-WIAD2014 24. Lead the face-to-face sessionWhy questionsExplain session clearly Ask them, Why do they think this or that? There is no right or wrong answers, we just want to know what you thinkMinimize interruption Encourage the participants to think loudAsmaKaroobi-WIAD2014 25. How Can We Do It? i.Decide what you want to learnii.Select the type of Card Sort (open vs. closed)iii.Choose Suitable Contentiv.Choose and invite participantsv.Conduct the sort (online or in-person)vi.Analyze Resultsvii.Integrate resultsAsmaKaroobi-WIAD2014 26. Analyzing o Prepare your data for analysis ( you can find more Box and arrows version | Rosenfeld medias version)o Analyzequalitativeinformationbasedonusercomments. o Analyze quantitative informationo Pull together your findings in a report to share with your team and stakeholders.AsmaKaroobi-WIAD2014 27. Look at o Open Card Sorting: - What groups were created - Where the cards were placed - What terms were used for labelso Close Card Sorting: - Users understand the categories & can find information - Content fits well in categories with not too much overlap - Category names match users mental modelsAsmaKaroobi-WIAD2014 28. CorrelationAsmaKaroobi-WIAD2014 29. Similarity Matrix Each card is compared to each other card. The higher the number, the more similar the cards and displays the percentage that any one card was grouped with another card.AsmaKaroobi-WIAD2014 30. Want to learn more? Interactiondesign.org Usability.gov Box and Arrows Nielsen Norman Group Optimal workshopAsmaKaroobi-WIAD2014 31. Thank You For Your Attention Any Question?ASMA KAROOBI WIAD 2014 IRAN ir.linkedin.com/in/asmakaroobi AsmaKaroobi-WIAD2014