card sorting exercise
DESCRIPTION
I created this short presentationTRANSCRIPT
Card Sorting ExerciseSorting Things Out
Hiram A. QuinonesBusiness Access LLC
A G E N D A
• What is card sorting• Understanding the context of web design• Mental models• Card sort exercise (individual)• Sharing your card sort• Group processing• Next steps• Early designs by James Breen
Hiram A. QuinonesBusiness Access LLC
“The beginning of all understanding is classification”
- Hyden White
Hiram A. QuinonesBusiness Access LLC
How do we organize all that information?
Card Sorting can help
Hiram A. QuinonesBusiness Access LLC
What is a Card Sort?
A card sort is a user-centered design methodfor increasing a system’s findability.
The process involves sorting a series of cards,each labeled with a piece of content orfunctionality, into groups that make sense tousers or participants.
Hiram A. QuinonesBusiness Access LLC
Some context on web design
Surface
Strategy
Scope
Structure
Skeleton
How do people think?
COLOR?
HEIGHT? SHAPE?
Mental Models
“Mental models are deeply held internal imagesof how the world works, images that limit us tofamiliar ways of thinking and acting. Very often,
we are not consciously aware of our mentalmodels or the effects they have on our behavior”
- Peter Senge
Hiram A. QuinonesBusiness Access LLC
Mental Models
Hiram A. QuinonesBusiness Access LLC
Mental ModelsSe
nder
’s M
atur
ity
Participation
Telling
Testing
Selling
Co-creating
Consulting
QuestionsWhy are most people coming to the site?
Are these people finding what they came for?Yes or NoHow do we know?
Hiram A. QuinonesBusiness Access LLC
There are different ways to sort
First Level
VegetablesFruit
Secondary Level
VegetablesFruitCarrots
BeetsPeppers
GrapesBananas
PineapplePotatoes
Pears
Third Level
Vegetables Fruit Carrots
BeetsPeppers
GrapesBananas
PineapplePotatoes Pears
Red PeppersYellow Peppers
Bosc Pears
Why Use Card Sorting?
Quick, inexpensive and reliable methodWhich serves as inputInto the information design process
Card sorting provides suggestions into:navigation, menus and taxonomies
Hiram A. QuinonesBusiness Access LLC
Example of a Card Sort
Card Sorting is…
“deceptively simple”
Hiram A. QuinonesBusiness Access LLC
Our Goal Today
Validate categories
Maybe discover new categories
Let’s give it a go!• Everyone has the same cards• Go through the cards first • Organize the cards based on how you organize
things. • If you feel there is information missing, you may
use the blank cards to add your own information.• When the card sorting time closes, share how
you categorized the content.• Keep your cards in the order you created and
hand them to the facilitator.
Want to learn more?
Want to learn more?http://www.boxesandarrows.com/view/card_sorting_a_definitive_guide
Want to learn more?http://ncsi.iisc.ernet.in/pipermail/lis-forum/2007-May/005811.html
Preliminary design – minimalMessage - transformation
Preliminary design – sliderMessage - products
Final Design – sliderMessage – developing Americans