card sorting exercise

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  • 1. Card Sorting Exercise
    Sorting Things Out
    Hiram A. Quinones
    Business Access LLC

2. A G E N D A
What is card sorting
Understanding the context of web design
Mental models
Card sort exercise (individual)
Sharing your card sort
Group processing
Next steps
Early designs by James Breen
Hiram A. Quinones
Business Access LLC
3. The beginning of all understanding is classification
- Hyden White
Hiram A. Quinones
Business Access LLC
4. How do we organize all that information?
Card Sorting can help
Hiram A. Quinones
Business Access LLC
5. What is a Card Sort?
A card sort is a user-centered design method
for increasing a systems findability.
The process involves sorting a series of cards,
each labeled with a piece of content or
functionality, into groups that make sense to
users or participants.
Hiram A. Quinones
Business Access LLC
6. Some context on web design
7. Surface
8. Strategy
9. Scope
10. Structure
11. Skeleton
12. How do people think?
COLOR?
HEIGHT?
SHAPE?
13. Mental Models
Mental models are deeply held internal images
of how the world works, images that limit us to
familiar ways of thinking and acting. Very often,
we are not consciously aware of our mental
models or the effects they have on our behavior
- Peter Senge
Hiram A. Quinones
Business Access LLC
14. Mental Models
Hiram A. Quinones
Business Access LLC
15. Mental Models
Co-creating
Sender s Maturity
Consulting
Testing
Selling
Participation
Telling
16. Questions
Why are most people coming to the site?
Are these people finding what they came for?
Yes or No
How do we know?
Hiram A. Quinones
Business Access LLC
17. There are different ways to sort
18. First Level
Vegetables
Fruit
19. Secondary Level
Vegetables
Fruit
Carrots
Peppers
Beets
Potatoes
Grapes
Pineapple
Bananas
Pears
20. Third Level
Vegetables
Fruit
Carrots
Peppers
Red Peppers
Yellow Peppers
Beets
Grapes
Pineapple
Bananas
Pears
Potatoes
Bosc Pears
21. Why Use Card Sorting?
Quick, inexpensive and reliable method
Which serves as input
Into the information design process
Card sorting provides suggestions into:
navigation, menus and taxonomies
Hiram A. Quinones
Business Access LLC
22. Example of a Card Sort
23. Card Sorting is
deceptively simple
Hiram A. Quinones
Business Access LLC
24. Our Goal Today
Validate categories
Maybe discover new categories
25. Lets give it a go!
Everyone has the same cards
Go through the cards first
Organize the cards based on how you organize things.
If you feel there is information missing, you may use the blank cards to add your own information.
When the card sorting time closes, share how you categorized the content.
Keep your cards in the order you created and hand them to the facilitator.
26. Want to learn more?
27. Want to learn more?
http://www.boxesandarrows.com/view/card_sorting_a_definitive_guide
28. Want to learn more?
http://ncsi.iisc.ernet.in/pipermail/lis-forum/2007-May/005811.html
29. Preliminary design minimalMessage - transformation
30. Preliminary design sliderMessage - products
31. Final Design sliderMessage developing Americans