home globo.com - card sorting

Download Home Globo.com - Card sorting

Post on 15-Jan-2015

1.611 views

Category:

Business

0 download

Embed Size (px)

DESCRIPTION

Findings of the card sorting carried out to evaluate the navigation of Globo.com. May 2007

TRANSCRIPT

  • 1. UT Lab Globo.com HOME: main menu and pull-downsCARD SORTING28th and 29th May 2007

2. HOME: main menu and pull-downs INFORMATION ABOUT THE CARD SORTING 3. HOME: menus and pulldowns | CARD SORTING Objectives To research on content groups and labelssuggested by users To evaluate the understanding of existingcontent groups and labels suggested by theGlobo.com team for the main page Date 28th and 29th May 2007PlaceGlobo.comMethodsOpen Card Sorting, Closed Card Soting andSearch for Information 4. HOME: menus and pulldowns | CARD SORTING Participants 17 people, divided into 6 groupsPortal users (Terra, Uol, Ig or Globo.com) Age range 14 to 45 years old 50% Globo.com users Groups Group A: 14 to 17 years old, 3 men Group B: 18 to 24 years old, 2 men and 1 woman Group C: 25 to 34 years old, 1 man and 1 woman Group D: 18 to 24 years old, 2 men and 1 woman Group E: 25 to 34 years old, 1 men and 2 women Group F: 35 to 45 years old, 3 women (not considered for the open sorting) 5. HOME: menus and pulldowns | CARD SORTING Evaluated navigation The Web portals new home page was evaluated : menu and pulldowns. 6. HOME: menus and pulldowns | CARD SORTING Executed activities To help evaluating grouping and labels on Web portal Globo.coms new home page, the following activities were executed: Content grouping Activities were executed in order to research on the grouping suggested by the users and evaluate the understanding of the grouping proposed by the Globo.com team.Information search Suggested tasks to verify whether the participants can find information on the structure they helped organise.Labels evaluation Analysis of the understanding of labels proposed by the Globo.com team and research on the labels suggested by the participants. 7. HOME CONTENT GROUPING 8. HOME: menus and pulldowns | CARD SORTING CONTENT GROUPING OBJECTIVES To research on content groups suggested by the participants. To evaluate the understanding of the content groups proposed by the Globo.com team. Menu card sorting do menu open With totally free grouping.Menu card sorting closed With pre-determined group titles.Pulldowns card sorting closed With pre-determined group titles.Pulldowns, sub-levels card sorting closed (participant groups C and E) With pre-determined group titles. 9. CONTENT GROUPSMENU 10. HOME: menus and pulldowns | CARD SORTING MENUIt is divided into 4 groupsin the following order:Tools, News, Sports,Entertainment. 11. HOME: menus and pulldowns | CARD SORTING 12. HOME: menus and pulldowns | CARD SORTING News groupOpen Sorting A News related categorisation was adopted by 100% of the participants.Agreement on items: moderate, 40%News related labels were used: Newspapers, TV News Shows, G1, Journalism, News. 13. HOME: menus and pulldowns | CARD SORTING News groupClosed Sorting Agreement on items: moderate, 55%Items corresponding to G1 were placed within the News group in 50% of the cases. Recommendation To keep the navigation by News. 14. HOME: menus and pulldowns | CARD SORTING Entertainment groupOpen Sorting An Entertainment related categorisation was adopted by 100% of the participants.Agreement on items: low, 33% We should consider that the cards got very dispersed into categories that could be related to Entertainment (only 1 group used this label). 15. HOME: menus and pulldowns | CARD SORTING Entertainment groupClosed Sorting Agreement on items: moderate, 63% Recommendation To keep the navigation by Entertainment. To reassess the positioning of some items or consider the possibility of duplicating dubious elements. 16. HOME: menus and pulldowns | CARD SORTING Sports groupOpen Sorting The Sports categorisation was adopted by 100% of the participants.Agreement on items: high, 90%All of the participants used exactly the Sports label for the correspondent group.Besides Sports, some created other related groups or sub- groups, like: Sport events, Football e Other disciplines. 17. HOME: menus and pulldowns | CARD SORTING Sports groupClosed Sorting Agreement on items: high, 90% Same agreement rate of the open sorting.This is the most consistent category in terms of the agreement on items and labels utilised by the participants. Recommendation To keep the Sports group. 18. HOME: menus and pulldowns | CARD SORTING Tools groupOpen Sorting The Tools was adopted by 40% of the participants.Agreement on items: low, 31%Its interesting to note that the term Tools was utilised spontaneously during the open sorting, under 2 formats: Tools and O Globo Tools. 19. HOME: menus and pulldowns | CARD SORTING Tools groupClosed Sorting Agreement on items: moderate, 49%All of the cards that make up the original grouping were placed into the groups created by the participants, demonstrating a high level of agreement (more than 60%). Recommendation To keep the navigation by Tools. 20. CONTENT GROUPS PULLDOWNS 21. HOME: menus and pulldowns | CARD SORTING PULLDOWNSThe pulldowns are placed belowthe menu, at the lower part ofthe Web portals home page. They are divided into 4 groupswith labeled subdivisions. When in use, the visibility of thepulldowns would not beimediate, which could jeopardiseits utilisation. 22. HOME: menus and pulldowns | CARD SORTING 23. HOME: menus and pulldowns | CARD SORTING Blogs and Columns group Agreement on items High, of 96%.Items with agreement below 100%: Ldio Carmona Column (20% in Globo TV) and Cac Bueno Column (17% in Globo TV)Items that did not belong to the category: Blog Malhao (100% in Blogs), Dirio de SP (17% in Blogs) and Extra Online (20% in Blogs). 24. HOME: menus and pulldowns | CARD SORTING Blogs and Columns group Agreement on the existing subdivisions: News, moderate, 61% Entertainment, high, 80% Sports, high, 89% Recommendation To keep the navigation by Blogs and Columns. In some cases it might be interesting to consider the duplication of an item in different categories (ex. Blog of Openings is in News but was placed in Entertainment 100% of the times). 25. HOME: menus and pulldowns | CARD SORTING 26. HOME: menus and pulldowns | CARD SORTING Globo TV group Agreement on items: high, of 73%.Items with agreement below 100%: DFTV (60% in +TV), SPTV (50% in +TV), Blog Malhao (100% in Blogs).Items excluded from the sorting by 1 group (17%): Eterna Magia, Paraso tropical, A Diarista, A Grande Famlia, Zorra total, Auto esporte, Linha Direta, Mais voc.Items that did not belong to the category: Globo Rural (100% in Globo TV); Caramuru (67%); Amazonica Network and Olga (33%); Tudo paran (20%); Rede Bahia, Tapajs TV, Telecine, O Globo Agency, O Globo Classified Ads, O Globo Newspaper and Radio Globo (17%). 27. HOME: menus and pulldowns | CARD SORTING Globo TV group Agreement on existing subdivisions: Humour, moderate, 61% Sopa Operas and Miniseries, moderate, 63% TV News Programmes, high, 74% Sports, high, 65% Other programmes, high, 79% Recommendation To keep the navigation by Globo TV. It was well understood by the participants. 28. HOME: menus and pulldowns | CARD SORTING + TV group Agreement on items High, of 76%.Items with agreement below 100%: Amazonic Network (33% in Globo TV), Bahia Network (17% in Globo TV), Tudo Paran (20% in Globo TV, 20% excluded), Tapajs TV (17% in Globo TV), GloboSat (17% in Other media), GNT (17% in Other media), NET (33% in Other media), Telecine (17% in Globo TV, 17% in Othe media).Items that did not belong to the category: CBN (33% in +TV), Criativa (17%), SPTV (50%), DFTV (60%). 29. HOME: menus and pulldowns | CARD SORTING + TV group Agreement on existing subdivisions: Cable TV, high, 91% Affilliated TVs, moderate, 50%In general the items that did not fit in the other groups were placed in this group. During usage, the names of the subdivisions already appear, making it easier to understand the group. Recommendation To keep the navigation by +TV. 30. HOME: menus and pulldowns | CARD SORTING 31. HOME: menus and pulldowns | CARD SORTING Other media group Agreement on items High, of 77%.Items with agreement below 100%: O Globo Agency (17% in Globo TV, 17% excluded), O Globo Classified Ads (17% in Globo TV), Criativa (17% in +TV), Dirio de SP (17% in Blogs and Columns), Extra On Line (20% in Blogs and Columns), O Globo Newspaper (17% in Globo TV), CBN (33% in +TV), Radio Globo (17% in Globo TV), Olga (33% in Globo TV); Caramuru (67% in Globo TV).Items that did not belong to the category: NET (33% in Other media); Globosat, GNT, Telecine (17%). 32. HOME: menus and pulldowns | CARD SORTING Other media group Agreement on existing subdivisions: Cinema, moderate, 67% (Caramuru and Olga w ere mixed up w ith the miniseries and placed in Globo TV) Radios, high, 94% Newspapers and Magazines, high, 97% Mobile, high, 100%Group formed through elimination, as the previous one. During usage, the names of the subdivisions already appear, making it easier to understand the group.Recommendation To keep the navigation by Other media. 33. CONTENT GROUPS OTHER OBSERVATIONS 34. HOME: menus and pulldowns | CARD SORTING Cable TV group During the open sorting, the Cable TV related categorisation was spontaneously adopted by 60% of the participants.They used other labels: Subscription TV channels, Globosat Channels. Recommendation Keep the Cable TV group. 35. HOME: menus and pulldowns | CARD SORTING Children group During the open sorting, 60% of the participants created a Children group.Considering only the participants who created that category, the agreement on items is of 95%.Labels used: Children, Childrens channels, Childrens programmes Recommendation To consider the possibility of creating a Children group gathering the relevant content. 36. HOME: menus and pulldowns | CARD SORTING SearchThe search must be on the main page because from it you search everything on the website Recommendation The Search tool is very important: - it must work properly - it must be put in a place of easy acce