winning listings and converting buyers with facebook part 5

Win Listings and Convert Buyers with

Facebook(Part 5)

Burke Smith – Career Highlights

• Chief Communications Officer at HSA Home Warranty

• Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty

• Licensed California Broker & Real Estate Coach/Consultant/Trainer

• Personally responsible for over 1000 closed real estate transactions

• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of the

YearClients have closed over $25 billion in residential real estate!

Michael Herman: Chief Operations Officer

• Graduate from UW-Madison

• Marketing and Logistics at WSDC

• Marketing and Promotions at ESPN Radio

• Social Media Specialist at Monona Terrace

• IT and Social Media Consultant at American Family Insurance

• Social Media Specialist at HSA

Phone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.com

Contact:Hi!

Brian Geick – Career Highlights

Live Tweet

Follow Us

• A copy will be emailed to everyone who registered

This Webinar will be Recorded

• Past Webinars

• Check Lists

• Tutorials

• Slides

• Find your Rep– http://www.onlinehsa.com/Agents/F

indrep.aspx

Contact Your Rep!

Social Business

Facebook Updates

Recent

Updates

• Post Targeting

Recent Updates

• Post Targeting

Recent Updates

• Page Feeds– updates only from pages you like

Recent Updates

• Facebook Job Board

Recent Updates

• Gifts– Buy, give and ship a real gift to your friends

directly through Facebook

Recent Updates

• Gifts

Recent Updates

Recent Updates

• Gifts

Facebook Insights

• Likes (Fans)• Virality (Engagement)• Reach (Impressions)• People Talking About This (PTAT)– Likes, Shares, Comments, Mentions, RSVPs, Check

ins, Wall Posts, Poll Answers, Photo Tags

Metrics that Matter

• Who Likes my Page– Demographics and Location of Fans

• When is the Best Time to Post• What Kind of Content Should I Post• Page Traffic– How many people are visiting my page– How are they finding my page– What are they looking at on my page

Insights Explains

Requirements

• On Admin Panel

Accessing Insights

On To Insights

Understanding Page Performance

Understanding Page Performance

Understanding Page Performance

Understanding Page Performance

Understanding Page Performance

Understanding Page Performance

Demographics

View Your Competitor’s Insights