winning listings and converting buyers with facebook part 4
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Edge Rank is the secret algorithm Facebook uses to determine who sees the content you're posting. Understanding how Edge Rank orders posts is the single most important factor for increasing your reach and the impressions that your page makes. 98% of your fans don't come back to your page to view your posts which means your only way of reaching them is in their newsfeed. Don't miss this webinar!TRANSCRIPT
- 1. Win Listingsand ConvertBuyers with Facebook (Part 4)
2. Burke Smith Career Highlights Chief Communications Officer at HSA Home Warranty Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty Licensed California Broker & Real Estate Coach/Consultant/Trainer Personally responsible for over 1000 closed real estate transactions Featured on CNN & in the New York Times Nominated 2 years in a row Inman Innovator of the YearClients have closed over $25 billion in residential real estate! 3. Brian Geick Career Highlights Graduate from UW-Madison Marketing and Logistics at WSDC Marketing and Promotions at ESPNRadio Social Media Intern at Monona Terrace IT and Social Media Consultant atAmerican Family Insurance Social Media Specialist at HSAContact:Hi!Phone: 608-798-6001 ext. 6410 Email: [email protected] 4. Live Tweet Follow Us 5. HSA Social Media Resources 6. IE Users 7. Contact Your Rep! Webinar Notes Recording Slides www.onlinehsa.com 8. Recap Pages vs Profiles vs Groups Creating a Page Invite Friends & Share Your Page Basic Recommendations New Posting Features Highlight, Pin, Milestones 9. Recap Recommendations Box Exporting & Inviting Email Contacts Custom Facebook URL Add Apps To Your Page Add a Facebook Link To Your Email Signature 10. Recap Targeted Posts 11. Recap Instant Insights 12. Customizing Tabs Order Picture (111 x 74) Name Uninstall(111 px) (74 px) 13. Adding Your Website 14. QR Codes http://qrcode.kaywa.com/ http://www.qrstuff.com/ http://goqr.me/= 15. Text to Like 16. Monitoring Your Presence 17. Facebook Updates 18. Operation Unlike Facebook has deleted over 300,000illegitimate (fake) accounts over the past 2weeks 19. Facebook Offers Not Free 20. Facebook Stats There are over 1 billion active users onFacebook that spend an average of sixhours and 35 minutes per month on thenetwork 33% of Facebook users have purchased anitem they saw on their news feed or afriends wall. (Source: Ipsos) 21. Facebook Stats Social media users who receiveexcellent customer service from brandsspend on average 21% more than non-social customers 55% of consumers share theirpurchases socially on Facebook,Twitter, Pinterest and other social sites.Especially large purchases 22. Facebook Stats A new study by Lab42 found that people preferFacebook Pages to brand websites. Why? 75% feel more connected to the brand on Facebook and 35% say they feel brands listen to them more. 23. Facebook Stats 24. What is Edge Rank? 25. The News Feed What you see when youlog in to Facebook Updates from friends andpages you have liked 96% of your fans arentcoming back to your pageto view posts. 26. Edge Rank 27. Edge Rank 28. Edge Rank 29. Edge Rank 30. Factors of Edge Rank 31. Affinity 32. AffinityInteractions 33. Affinity Affinity is one way Interacting heavily with another user will increasethe chance of their stories appearing on yournewsfeed but your stories wont necessarilyappear on theirs 34. Weight 35. WeightWeight=(Type of Post + Interactions) 36. Weight Engagement also factors into the posts weight. A plain text post with multiple likes and comments can carry more combined weight than a photo post with no engagement despite their initial weights. Note: Sharing a link to avideo does Not count assharing a video 37. Time Decay 38. Time Decay(Older = Less Relevant) Relevance Time 39. Maximizing EdgeRank Keep it short Posts between 100 and 250 characters get 60%more likes, comments and shares than posts over250 characters Be visual Posting photos, and videos get 120% and 100%more engagement respectively. Tip: Try posting a link with a photo and add thearticle title and URL in the captionSource: www.postrocket.com 40. Example Photo album with a link 41. Maximizing EdgeRank Ask for what you want Asking simple opinion-driven questions or fill-in- the-blanks will bring in 90% more engagement than the average post Post Daily Remember that 96% of your fans arentcoming back to your page to view posts. Soposting frequently is the only way to consistentlyreach themSource: www.postrocket.com 42. Maximizing EdgeRank Be relevant, but not pushy Posts related to, but not directly about yourbrand perform best. For example, if youre amuffin shop posts should be about recipes andbaking tips not politics, religion or cats Be timely Test out different times to find what works bestfor your audience then stick with them 43. Responding to Complaints 1) Have a plan ready Know who will handle complaints Have an immediate yet personal response ready 2) Dont delete negative comments Chances are theyll post again only more upset There are various other venues for them to use(Twitter, Google+, Blogs, ect) 44. Responding to Complaints 3) Respond quickly The longer you wait the more people will join theconversation 4) Message the customer directly Give them an email to contact you 5) Ask the customer to remove the post, orcomment after a resolution is reached 6) In extreme cases ban the user Posts that are hostile, profane, or derogatory 45. Responding to Complaints Initial Comments: Their word is not as good as the paper its written on!Do not purchaseANYTHING fromIm in the process ofHSA!!!! making a blog about myhorrible experience and willpost my whole ordeal 46. Responding to ComplaintsRestored my faith inRenewing our contractcustomer service 47. Doing it Right 48. Contact Your Rep! Webinar Notes Recording Slides www.onlinehsa.com 49. Coming up 50. Win PrizesPost on our page and be entered intoour monthly fan drawing 51. HSA Update