wisdom of crowds

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The presentation was made during the event at TEDxBMIT in Bangalore, India on Crowdsourcing

TRANSCRIPT

:-)

WISDOM OF CROWDS

Crowdsourcing is an act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community

(crowd) through an open call

- Jeff Howe

LET’S LOOK AT SOME INDIAN BRANDS

CROWDSOURCING

http://www.adweek.com/files/imagecache/node-detail/news_article/the-great-crowdsourcing-tt-2011.jpg

MICROMAX ASKED USERS TO DESIGN THEIR BRAND IDENTITY

CROWDSOURCED

MERU CABS WENT TO THE CROWD FOR THE SPATIAL DESIGN

CROWDSOURCED

HYUNDAI WENT TO THE AUDIENCE FOR NEW TV ADS

CROWDSOURCED

AIRTEL ASKED ITS SUBSCRIBERS TO COME UP WITH STORIES

CROWDSOURCED

ALL THIS MEANS IS THE POWER IS WITH YOU

FOR BUSINESSES

INSIGHT multiplied

FOR BUSINESSES

SPEED multiplied

FOR BUSINESSES

COLLABORATION multiplied http://www.ideachampions.com/weblogs/collaboration.png

http://economictimes.indiatimes.com/thumb/msid-18236865,width-652,resizemode-4/top-tips-what-ceos-look-for-in-young-leaders.jpg

WHAT ALL CAN YOU CROWDSOURCE?

FINALLY!!WHAT DO WE DO AT JADE MAGNET?

INTEGRATED MARKETING THROUGH MANAGED

CROWDSOURCING

We are a marketing support agency delivering offline and online experiences for our customers across the globe. Using crowd management processes we enable customers with effective digital, social and traditional

marketing.

www.jademagnet.comCalifornia | Singapore | Doha | Bangalore

WE CREATE SUCH COLLATERALS!

AND PARTY!

1,100 CUSTOMERS15,000 PROVIDERS

150 PROJECTS A MONTH

Delivering Marketing Solutions through Managed Crowdsourcing.

www.jademagnet.comCalifornia | Singapore | Doha | Bangalore

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