wit presentation macy's technology final

Macy’s Technology AdvancementsWIT Women on Campus

4/11/2015

Macy’s Inc.

• Corporate offices in Cincinnati and New York• Fiscal 2014 sales of $28 billion• Operates about 885 stores in 45 states, the

District of Columbia, Guam and Puerto Rico under the names of:• Macy’s• Bloomingdale’s• Bloomingdale’s Outlet

• macys.com and bloomingdales.com sites

My Career with Macy’s• Executive Training Program – Macy’s South Division

in Atlanta• Store and Buying Line experience• Transitioned to Macy’s Systems & Technology in

1994• Management path – increasing levels of

responsibility, currently Director in Merchandising• Experience implementing software solutions to

support Merchandise Planning, Assortment Planning, Allocation and Private Brands

Macy’s Goal

“Our goal remains to help our customers shop whenever, wherever and however they prefer, and to use the entire inventory of the company

to satisfy demand.”

Terry J. Lundgren, Macy’s, Inc. Chairman and Chief Executive Officer

5

M OMyMacy’s Omnichannel

MMagic Selling

The best brands and assortments tailored to our

customers’ individual tastes, always at a great

value

Connecting with our customers to create

an inspirational shopping experience, helping her find the right item and outfit

Omnichannel advances both

MyMacy’s and Magic Selling, enabling a consistent cross-

channel assortment and richer customer

relationships

Omnichannel reinforces Macy’s Stragegic Imperatives

Omnichannel reinforces Macy’s Strategic Imperatives

Macy’s Strategic Imperatives

macys.com

Buy Online Pick Up in Store

Key In Store, Web Site & Smartphone Technology

• Search and Send• My Wallet• Apple Pay• Shopkick• Smart Fitting Rooms• Macy’s Image Search

My Wallet

Macy’s Strategic Alliances

Thalia Sodi

Macy’s Ongoing Commitment to Innovation

“Macy’s remains committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every

store. We will continue to test, to learn, and to proceed aggressively with new ideas that

excite our customers and that make shopping more convenient and fun.”

RB Harrison, Macy’s Chief Omnichannel Officer

Thank You!!

Questions???