woods fun center

THEME“Feels like HOME”

-Phillip

“WFC=FUN”-Barb

“Create and share

a lifestyle”

-Mikey

“Escape Reality”-Mikey

“Fun and Easssssssy”

-Kevin

“No Regrets”-Levi

“Contagious Happiness”-Shane

Why… are we in business?

To help provide a FUN & ADVENTUROUS lifestyle to our

customers

What …do we want our customers to FEEL, THINK and

SAY about us?

Feel secure doing business with us

Think that they are part of our Woods FUN family

Say that they had a ONE OF A KIND buying experience

What is your dealership theme?

FUN• fun/fən/• Noun: Enjoyment, amusement, or lighthearted

pleasure: "anyone who turns up can join in the fun".

• Adjective: Amusing, entertaining, or enjoyable: "it was a fun evening".

• Verb: Joke or tease: "no need to get sore—I was only funning"; "they are just funning you".

• Synonyms: noun. amusement - joke - sport - jest - lark - entertainment

• verb. joke - jest - banter - jape - lark

Why did we choose this theme?

FUNCommon Denominator

Austin, TX is a very unique, FUN city!

How will this theme take shape in your dealership?

• Bright Colors• Bright Lights

• Flat screen TVs playing MotoGP races and Motocross• Inflatable Air Dancing Men

• FUN group picture depicting a silly Woods Fun Center family inside

dealership

Setting a FUN tone immediately by answering the phone with:

“It’s a FUN day at

Woods”

“The FUN starts here”

“FUN is our middle name”

Upbeat music that instantly puts you in a good mood to set the FUN tone

Loud Cheering when the bell is rung celebrating a new addition to the Woods family

The smell of Popcorn - associated with being entertained in a relaxed environment

Upbeat, lively personalities. Staying away from negativity at all times and being on a “Good Mood Mission”.

TRICK

FUN Contests

Incorporating humor into

ads or announcements

Funny Posts

Fun take on the “passport”

Creating funny and light-hearted videos in Parts and Service Departments.

Fun, action packed Events!

THEME?

How will this theme be introduced to employees?

Team Building Event

Storewide Meetings

WFC= FUN!

Mandatory Training Presentation with every new hire

No exceptions…

How will you make sure that the theme is successfully deployed?

Shane

MIKEY

SHANE

Guardians of FUN

Employee Buy-in: FUN Attitude of the Month Award

How will you ensure that the theme is sustained and becomes refined over time?

SERVICE

SALES

PARTS

MARKETING

Monthly FUN reports/discussions from each department manager

Input from Employees at Storewide Meetings

The Fun Starts Here