word of mouth marketing - past, present & future [dfw social media meet up 07.16.12]

with your hosts@tonyfancorps & @gisanders

DFW Social Media MeetUp ~ 7.16.12@dfwsocialmedia • #dfwsm

He’s got the right idea!

I Like to EAT and TELL

Can you hear me now?

Who’s hungry?

Ring Ring...

BBSFORUMS

Social Evolution

100 MILLION LIKES

Hell Yes!

Listen Up!

Speak Up!

Lets Play!

Pay Up!

You’ve...Engaged

MonitoredCommunicated

GamifiedRewarded

What’s Next?

Word Of Mouth Marketingis the most powerful form of

marketing. It builds brands, drives sales and sparks conversations. Both consumer to consumer, and

consumer to brand

• Founded in 2004• Currently 400 Members• Quarterly Seminars & Events• Leading Companies such as AT&T, Edelman PR, American Express, Microsoft

• How to Measure Word of Mouth• How to get People Talking Offline• How to Work with Influential Talkers• How to Stay Ethical & Out of Trouble• Case Studies From:• Southwest Airlines• Maker’s Mark• Louisville Slugger• Costco

The average consumer mentions specific brands times per week with their friends, family, and co-workers

90

(Keller Fay, WOMMA)

83%of online consumers are interested in sharing information about purchases with people they know

(Manage Smarter)

90%of online consumers trust recommendations from people they know

(Econsultancy)

Traditional Advertising Untrusted Overlooked Low impact Quantity

Word of Mouth Marketing Credible Trusted Personalized Quality

Status Update Example fromOfficial Fancorps Facebook Page

17K Likes

Brand Advocacy Solutions

Endorser

Advocate

Endorser Solution

Short TermCampaign DrivenFocus on Market ResearchPolls, Offers, Surveys

Simple Sharing

Advocate SolutionLong TermCapitalize on AffinityBuilds Loyalty & RelationshipsDeep EngagementContinuous Trusted Peer to Peer Recommendations

Word of Mouth MarketingYou must unlearn what you have learned

Multi-PlatformCustom BrandedCommunity EnvironmentDeep CommunicationCustomizable InitiativesQuantified Results & Impact

“Chilihead Nation” Launched Aug. 2011 Over 6,000 Advocates Identified Advocates’ Combined “Social Reach” of over 1M Average Advocate Has 465 Friends/Followers Average Klout Score of 23 4,500 Social Recommendations/Reviews Created Total WOM Impressions: 2 Million

Key Take Aways

Word of Mouth Marketing is the most powerful form of marketing

Engage your Consumers1. Monitor2. Communicate3. Gamify4. Reward

The First Steps

Brand Advocacy1. Endorsers2. Advocates

Two Types

with your hosts@tonyfancorps & @gisanders

DFW Social Media MeetUp ~ 7.16.12@dfwsocialmedia

with your hosts@tonyfancorps & @gisanders