word of mouth marketing your summer camp - waic 2014

#GoCampPro

Wonderful

WORD of MOUTHWorking Your

Referrals

a Canon guy for life

#GOCAMPPRO

how many people?

Travis Allison

@CampHacker

#GoCampPro

c4mp.pro

choosing camp

#GoCAMPPRO

CONNECTION

looks safe

inspires confidence

looks fun

WOM#CAMPPROS

maximize both

build a system

why care about wom?

#GoCAMPPRO

how does it work?

makes me itchy

the other side

rest of my life

2 years later

how many people?

be worthy

seth godin

why care 2.0

john jantsch

4 C’s

#GoCAMPPRO

content

context

connection

community

content

education marketing

context

where they need

connection

when, where, how

Unknown

Unknown

Inquiries

Unknown

Inquiries

New Families

Unknown

Inquiries

New Families

Returning Registered

Unknown

Inquiries

New Families

Returning Registered

Not Re-Registered

Email Newsletter

Email Newsletter

Email Newsletter

Email Newsletter

community

natural for us

do something special

ideal customer lifecycle

#GoCAMPPRO

know

like

trust

try

buy

repeat

refer

get to know us

1st impression

ideal customer

1+ kids

engages your staff

volunteers

donates

already referring

brings people to camp

FYK

#GOCAMPPRO

get to like us

path

educate

come to trust us

educate

communicate WHY

WOMBoom

try something

give them a sample

WOMBoom #2

buy camp

talkable

WOMBoom #3

repeat next year

get the most out of camp

#GoCAMPPRO

WOMBoom #4

get their ideas

refer to a friend

make it easy

system

bill of rights

exceed expectations

WOMBoom #5

communicate

reward champs

WOMBoom #6

questions?

#GoCAMPPRO

equip them#GoCAMPPRO

when can I ask?

#GAMPPRO

always ask why

thank you

slideshare.net/zoic or

#WAICupcall

PRESENTATION AVAILABLE

TRAVIS ALLISONwww.gocamp.pro

Free Camp

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