word story

Word Story

Once upon a time …

content design looked like this:

Training Content: The Problem

Classroom/Virtual Classroom Team

E-Learning Team Performance Support Reference

Word

Frame

PPT

ProprietaryAuthoring tools

ProprietaryAssessment

Word, FrameRobo Help

Dreamweaver

Instructor Student GuideSlide DeckLabsPaper Assessment

E-LearningOn-line Assessment

Printed GuidesHelp SystemSearchable DB

Redundant Teams Redundant Tools Outputs

FILE SYSTEMFILE SYSTEM

LCMS

FILE SYSTEMDMX

or this:

facts

alone are boring

Simple facTs have their Own stoRY

and voice

Stories

interest

Focus on the story …

Not this …

start with a sketch

a mindmap

or a storyboard

Reflect on your audience

Words live happily ever after when you …

learn how to CHUNK:

Not this…

or this…

But this!

DefinitionChunking: Information presented in small, digestible units.

Words live happily ever after when you …

are meaning

and weigh the importance of

details…

Without letting details

weigh you down

For a happy ending to your Wordstory:

Develop a clear voice

Know your audience

Practice chunking

Choose only important details

• Exemplary: Advanced Practice Strategies

•Average: ReadyTalk

•Poor: Lifelong Learning

•Exemplary: Lern.org

•Average: Ready Talk

•Poor: Lifelong Learning

•Exemplary: Advanced Practice Strategies

•Average: Western International University

•Poor: AORN Learning Center

•Exemplary: Lern.org

•Average: Creativity Portal

•Poor: Online Sapiens

Story/Voice Audience

ChunkingMeaningful

Use of Details

And your content will look like this:

THE END