wordpress san diego meetup - sharing made easy

WordPress San Diego MeetupSharing Made Easy : April 5, 2011

Opening Questions:

What feelings does your content inspire? Who is reading your content? Are readers sharing your content? Where would you look to see if users are passing it

along?

Reasons People Share

to feel special, smart, or in the know they are in a state of awe they are excited

Attributes : The Most Shared Content

positive over negative themes long and intellectually challenging topics subjects that elicit an emotional response content with elements of science

The Content Interaction Pyramid

Use Psychology :Create Content Sharing

"By giving consumers good content, we help them feel important when they pass it to their friends."    

"The content should be easily read or viewed, and have the ability to be quickly passed along… Give consumers sound bites or summaries they can easily share with their friends."

"Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed."

Tips to Increase Sharing

Clear Calls to Action Clear Bits on What to Share Show Social Proof

Where People Share

Email Offline | 1 and 1 | Groups FaceBook Twitter Reddit, Stumble Upon, WP.com and on and on and on

AddThis – Sharing Services

ShareThis Trends

AddThis Trends

Community Factors

Age Social Spheres Readership Interest Influence

Klout PeerIndex

Technology to Help Your Users Share

AddThis ShareThis Topsy

GreetBox

Resources

ShareThis Blog AddThis Blog

Questions

Luke Pilon @lukepilon luke@mobiah.com