wp6 ci presentation - openarch conference, modena 2012

Corporate Identity and other PR products / activities

WP7- Communication and Dissemination

Magdalena A. Zielińska

EXARC

12 April 2012

Plan & ProductsThe objective of this WP is to get more visibility and therefore acceptance of the co-organisers and Archaeological Open-Air Museums in general.

Main Target Groups:TG 1 The OpenArch partnersTG 2 Other museums and professionals TG 3 Public

2

Plan & ProductsWebsites DONETG 1 OpenArch.euTG 2 EXARC.net (all 4 sub websites)TG 3 OpenArchaeology.info

Screen based presentation PLANNED FOR 2012TG 3 Introducing AOAMs to our visitors,

shown by each partnerSoftware Only

3

A workshop for PR TG1 DONE Took place in Borger, in October 2011. With emphasis on Social Media, New Media and SEO. We learned how to write a good story and what to do when we have one ready...

4

A handbook on how to do PR: TG 1 – TG 2It will be about organising meetings or events and ways to advertise those.

PLANNED FOR 2013-2014

Plan & Products

EXARC JOURNALTG 1 – TG 3 A fresh design and a new approach were developed in 2011 (online and print).

IN PROGRESS

5

Plan & Products

EXARC PR MATERIALTG 2 – TG 3 To promote EXARC JOURNAL, its Members, and EU Projects

DONE

6

Plan & Products

Plan & ProductsCorporate Identity TG 1 – TG 3 DONEOctober 2011: flyer, shield and roll-up banner

7

Plan & ProductsCorporate Identity TG 1 – TG 3 December 2011: Work Package A1 poster, designed and printed.Each WP can have one poster designed by us, printed by you.

DONE8

Plan & ProductsCorporate Identity TG 1 – TG 3 February 2012:

Word and PowerPoint Templates, sent to Partners to use.

DONE9

Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Folder (single-sheet brochure) with all 11 partners represented (2 languages). Printed for each partner to use...

10

Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: ... Folder DONE

11

Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Flyer for each Partner (A5)Designed by usPrinted by you

DONE

12

Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Advert for each Partner (A5)Designed by usYou pay for the placingIn Journals...DONE

13

Plan & ProductsCorporate Identity TG 1 – TG 3 March 2012: Advert for each Partner(for ex 250 x 125 px)Designed by usYou pay for the placing... Or on the websitesDONE

14

Plan & ProductsCorporate Identity TG 1 – TG 3 DONEMarch 2012: Website banner for each Partner’s own website, when explaining about OpenArch (for ex 950 x 110 px)

15

Plan & ProductsCorporate Identity TG 1 – TG 3 DONEMarch 2012: For website use

16

Ready CI Products – where to find?You can find the general logos and products atOpenArch.eu in the Members Only section.

17

Ready CI Products ...You can find the general logos and products at OpenArch.eu in the Members Only section.

18

Other CI ProductsWe have a budget to make a single product for each of you, based on the designs you have just seen. It can be either:1.A flyer (in 2 languages if requested) OR2.An advert (print and website use)We design, you pay for printing / placing.

Further, we can make for each WP a A1 poster.We design, you pay for printing.

19

Thank you

DONE20