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Introduction to Windows Phone 7A different kind of phone, designed for a life in motion

SMARTPHONE MARKETPresent and future

The growth of smartphones market

2009 20100

200

400

600

800

1000

1200

1400

1600

1800

Cell PhonesSmartphones

Year

Unit Shi-ppment

(in millions)

32%

72%

The growth of smartphones market

4Q09 4Q100

50

100

150

200

250

300

350

400

450

Cell PhonesSmartphones

Fourth Quarter of Year

Unit Shipp-ment

(in mi-llions)

18%

72%

The growth of smartphones market

The growth of smartphones market It’s an increasing market with a lot of

opportunities In the next few years there will be more

smartphones than cell phones And more than any other kind of computer

device

Applications for Windows Phone 7 Big opportunity for developers

While Android have more then 300.000 apps Windows have just reach 8.000

There are more than 30.000 developers registered

More than 1M of free developers tools downloads

Applications for Windows Phone 7NOKIA & MICROSOFT

Partnership

The Market is growing!

WINDOWS PHONE 7New concept on Smartphones

A different kind of phone, designed for a life in motion

Customer

Design

Experience

Platform

Philosophy

Different,

For Good Reasons

Smart Design

Integrated Experiences

Metro Design Language

13

PEOPLE

OFFICE

MARKETPLACE

PICTURES

MUSIC+VIDEO

GAMES

APPLICATION PLATFORMEasy and reliable

Hardware buttons| Back, Start, Search

Hardware Specification

Capacitive touch

4 or more contact points

Sensors

A-GPS, Accelerometer, Compass, light, Proximity

Camera

5 mega pixels or more

Multimedia

Common detailed specs, Codec acceleration

Memory

256MB RAM or more, 8GB Flash or more

GPU

DirectX 9 acceleration

CPU

ARMv7 Cortex/Scorpion or better

80

0 W

VG

A /

48

0 H

VG

A

480 WVGA / 320 HVGA

Platform Goals

Modern, powerful run-times and tooling

Help developers be profitable

Enable cloud powered experiences

CLOUD

SCREEN

Elements of the Application Platform

Cloud Services

Runtime – On “Screen”

Code you write on the client

Code you write on the server

Tools & Support

Developer Portal Services

Tools you use to design &

develop

Tools you use to ship & sell

CLOUD

SCREEN

Phone Emulator

Samples Documentation

Guides Community

Packaging and Verification Tools

Notifications

Location Identity Feeds

MapsSocial

App Deployment Registration

Validation

Certification

Publishing

Marketplace

MO and CC Billing

Business Intelligence

Update Management

Elements of the Application Platform

Tools

Portal ServicesCloud Services

Sensors Media Data

Xbox LIVE Notifications

.NET Framework managed code sandbox

Location

Phone

Runtime – On “Screen”

Two Flavors of Applications

High performance game framework

Rapid creation of multi-screen

2D and 3D games

Rich content pipeline

Mature, robust, widely adopted technology

spanning

Xbox 360,

Windows,

and Zune

Modern XAML/event-driven application UI

framework

Rapid creation of visually

stunning apps

Metro-themed UI

controls

HTML/JavaScript

500,000 developers

spanning Windows

and web

Windows Phone Developer Tools

Packaging &

Verification Toolsmyapp.xap

Windows Phone

device

Windows Phone

Emulator

Phone Emulator

Samples Documentation

Guides Community

Packaging and Verification Tools

Tools

Deployment Process

Develop

& Debug

Submit

& Validate

Certify

& Sign

Windows Phone

Application Deployment

Service

Marketplace

Application Marketplace

Enhanced Discovery

• Easy to find great

applications, games

• Fun to browse the

marketplaceSimple, Reliable

Acquisition

• Try before you buy

• Buying and downloading

content is a breeze

• Payment flexibility

(MO billing

and credit card)

• Easy application updates