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DESCRIPTION
Fase 1.2 Introducción a Windows Phone 7TRANSCRIPT
Introduction to Windows Phone 7A different kind of phone, designed for a life in motion
SMARTPHONE MARKETPresent and future
The growth of smartphones market
2009 20100
200
400
600
800
1000
1200
1400
1600
1800
Cell PhonesSmartphones
Year
Unit Shi-ppment
(in millions)
32%
72%
The growth of smartphones market
4Q09 4Q100
50
100
150
200
250
300
350
400
450
Cell PhonesSmartphones
Fourth Quarter of Year
Unit Shipp-ment
(in mi-llions)
18%
72%
The growth of smartphones market
The growth of smartphones market It’s an increasing market with a lot of
opportunities In the next few years there will be more
smartphones than cell phones And more than any other kind of computer
device
Applications for Windows Phone 7 Big opportunity for developers
While Android have more then 300.000 apps Windows have just reach 8.000
There are more than 30.000 developers registered
More than 1M of free developers tools downloads
Applications for Windows Phone 7NOKIA & MICROSOFT
Partnership
The Market is growing!
WINDOWS PHONE 7New concept on Smartphones
A different kind of phone, designed for a life in motion
Customer
Design
Experience
Platform
Philosophy
Different,
For Good Reasons
Smart Design
Integrated Experiences
Metro Design Language
13
PEOPLE
OFFICE
MARKETPLACE
PICTURES
MUSIC+VIDEO
GAMES
APPLICATION PLATFORMEasy and reliable
Hardware buttons| Back, Start, Search
Hardware Specification
Capacitive touch
4 or more contact points
Sensors
A-GPS, Accelerometer, Compass, light, Proximity
Camera
5 mega pixels or more
Multimedia
Common detailed specs, Codec acceleration
Memory
256MB RAM or more, 8GB Flash or more
GPU
DirectX 9 acceleration
CPU
ARMv7 Cortex/Scorpion or better
80
0 W
VG
A /
48
0 H
VG
A
480 WVGA / 320 HVGA
Platform Goals
Modern, powerful run-times and tooling
Help developers be profitable
Enable cloud powered experiences
CLOUD
SCREEN
Elements of the Application Platform
Cloud Services
Runtime – On “Screen”
Code you write on the client
Code you write on the server
Tools & Support
Developer Portal Services
Tools you use to design &
develop
Tools you use to ship & sell
CLOUD
SCREEN
Phone Emulator
Samples Documentation
Guides Community
Packaging and Verification Tools
Notifications
Location Identity Feeds
MapsSocial
App Deployment Registration
Validation
Certification
Publishing
Marketplace
MO and CC Billing
Business Intelligence
Update Management
Elements of the Application Platform
Tools
Portal ServicesCloud Services
Sensors Media Data
Xbox LIVE Notifications
.NET Framework managed code sandbox
Location
Phone
Runtime – On “Screen”
Two Flavors of Applications
High performance game framework
Rapid creation of multi-screen
2D and 3D games
Rich content pipeline
Mature, robust, widely adopted technology
spanning
Xbox 360,
Windows,
and Zune
Modern XAML/event-driven application UI
framework
Rapid creation of visually
stunning apps
Metro-themed UI
controls
HTML/JavaScript
500,000 developers
spanning Windows
and web
Windows Phone Developer Tools
Packaging &
Verification Toolsmyapp.xap
Windows Phone
device
Windows Phone
Emulator
Phone Emulator
Samples Documentation
Guides Community
Packaging and Verification Tools
Tools
Deployment Process
Develop
& Debug
Submit
& Validate
Certify
& Sign
Windows Phone
Application Deployment
Service
Marketplace
Application Marketplace
Enhanced Discovery
• Easy to find great
applications, games
• Fun to browse the
marketplaceSimple, Reliable
Acquisition
• Try before you buy
• Buying and downloading
content is a breeze
• Payment flexibility
(MO billing
and credit card)
• Easy application updates