writing a website brief
Post on 05-Dec-2014
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Writing a Website Brief
Be ObjectiveWhat’s important
Who’s it for Nice to haves
Webusage
Increased useof tablet
Low bandwidthMobileUp 10%
Trust friend’sreferralsCommute
DifferentDevices
GettingfoundvsInbound
Outbound
Outbound:(
Inbound:)
BeingSocial
Help others first
Seek passionShare
Create interesting stuffWould youshare it?
Don’t advertise
1Bn active(Oct 2012)
200M active(Dec 2012)
175M registered(August 2012)
http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-monthlies/http://techcrunch.com/2012/03/21/six-year-old-twitter-now-has-140m-active-users-sending-340m-tweets-per-day/
http://press.linkedin.com/about
ContentUnderstandkeywords
Lead with images or video
Keep it simple
Divide into sectionsHyperlink
Engaging titleand summary
Don’tForget
Support
Hosting
UpdatesEflyers
BackupSocial MediaMarketing
Awards
Deadline
Follow me
@BenKinnaird
I’ll help you marketyour business online
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