Campaign Website and Brief Notes

Hannah Woollaston

Website Banner

This is my website banner I created this from my three final campaign posters, I created this by measuring it out so the width would stretch across my website and blending the posters together while removing the text. I liked this way of showing off my campaign ideas as it makes the website look more interactive by letting the audience click on the posters to see more about the campaigns- therefore appealing to my relatively young target audience.

Website ‘About Us’ PageAs we had to decide to on an extra thing to create as part of our campaign I chose to create a website. Originally, I thought this would be a bit predictable but I think that a website is so necessary to raising awareness and making an organisation more accessible to their target audience, I thought creating one would be a good idea. This is the ‘About Us’ page on the website, I have written in quite a formal but still chatty style e.g. It talks about serious points like what the charity is about and what it believes in but I haven't done it in a really chatty style as I think, given my target audiences outlook and age, this might scare them off and they wouldn’t want to get involved in the campaigns as they would feel intimidated if the tone of the organisation came across too serious. I have also used the same fonts and colours as those seen on my campaign posters, this helps to make the campaign more professional and consistent which is the look I wanted as it helps to raise awareness of my campaign by making it more recognisable.

Website Merchandise PageThis is my merchandise page where I have featured the merch I created on Redbubble. I think the ‘banner’ of pieces I have created across the top is effective and eye catching and makes the audience immediately aware of what the website and organisation is.

I have also included the main social media networks logo and also a hashtag. This would help to spread and raise awareness of my campaign and organisation.

I have also laid out the pages of the website in the same way so they also follow a similar house style, like my posters.

I have also included my logo at the bottom of the pages so that if, for example, someone saw my posters up somewhere and then they came across the website they would be able to connect and relate the two, this also would help to make both my campaign more recognisable.