fantasmagorie: chicago benefit conservation & media campaign brief
TRANSCRIPT
A WATERFRONT MED IA
AND CONSERVAT ION
CAMPA IGN
JULY 22 - AUGUST 2 7 20 1 6
F A N T A S M A C H I C A G O . C O M
FANTASMAGORIE
OVERVIEW
Performances feature choreography by Jessica Deahr, Artistic Director of Dance Crash Chicago, with soundtrack by composer Arlen Hart, and
film production by award-winning Richter Studios showcasing field research footage from The Field Museum and Shedd Aquarium.
Co-Presented by Chicago Park District, Fantasmagorie is a free, 3-month arts, media, culture and conservation benefit campaign appearing on
urban waterfronts, debuting in the summer of 2016 on Chicago’s Lincoln Park Rowing Lagoon. The campaign takes audiences on a migratory
journey from the Great Lakes watershed to the Coral Reefs and into the Amazon through the projection mapping of an original, hour length
IMAX feature film, accompanied by live dance appearing on the water.
The World Wildlife Fund joins Fantasmagorie as our featured conservation beneficiary, heightening levels of environmental stewardship
through public arts and culture. A strategic partnership between Chicago Park District, Lincoln Park Boat Club, The Field Museum of Natural
History, John G. Shedd Aquarium and Curmudgeon Group extends into neighborhoods with film screenings, exhibitions, and workshops for
low-income youth.
LOCATIONFantasmagorie occurs on the water at Chicago's historic
Lincoln Park Rowing Lagoon. Performances include
free audience seating along the grassy waterfront just steps
from the Lincoln Park Zoo and the beaches of Lake Michigan.
SCHEDULE12 Live Performances
July 22 - August 27 2016
Every Friday & Saturday evening at 8pm
Programs & Outreach
June 1 - September 30 2016
© 2015 Curmudgeon Group LLC
© 2015 Curmudgeon Group LLC
ATTENDANCE
CHICAGO PARK DISTRICT NEIGHBORHOOD PROGRAM REACH
8 , 000
1 . 2 M I L L ION
3 M IL L ION
20 M IL L ION
100 , 000
ON-SITE ATTENDANCE
WORLD WILDLIFE FUND NATIONAL REACH
SOCIAL MARKET REACH
NATIONWIDE MEDIA
© 2015 Curmudgeon Group LLC
DEMOGRAPHICSOur target audience focuses on summer tourists, families, and low income youth, with direct benefit to the Chicago metropolitan region and
midwestern states, and secondary benefits (through media, publicity, and future campaigns) at the national scale. In addition to these populations,
we are working closely with the World Wildlife Fund as a campaign beneficiary, serving a membership of over 1.2 million in the US alone.
INCOME
Under 25k
25k ‐ 50k
50k ‐ 75k
75k ‐ 100k
100k ‐ 150k
Over 150k
5%
23%
34%
22%
19%
6%
RACE
White
African American
Asian
Hispanic
Other
42%
26%
5%
24%
3%
AGE
1 ‐ 12
13 ‐ 18
19 ‐ 24
25 ‐ 34
35 ‐ 44
45 ‐ 54
55 ‐ 64
65 +
12%
13%
10%
10%
16%
16%
16%
7%
EDUCATION
High School Graduate
Some College
College Graduate
Graduate School
30%
20%
33%
17%
GENDER
Male
Female
48%
52%
© 2015 Curmudgeon Group LLC
MARKETING STRATEGY
NOVEMBER 1 ‐ APRIL 30 Early promotion including teasers, social marketing, and pitching to regional media markets, with ample room to secure national media
coverage. Sponsors Announced.
Heavy pitching of TV, radio, digital, and national media outlets with project promotion through Stakeholder calendars, web apps, and
membership lists. Sponsor appearances alongside production interviews with direct to web sponsor marketing by level. Video teasers go live.
Ongoing press reach and direct national and regional media coverage. Sponsor product placement. Direct to web, branded content, social
and sponsor marketing by level.
Post campaign analysis and audience available to stakeholders and sponsors, with distribution of AV media for commercial and educational
use, archiving, and exhibition. Recycling of production materials to city-wide environmental and cultural programs.
MAY 1 ‐ JULY 15
JULY 15 ‐ AUGUST 30
SEPTEMBER 1 ‐ NOVEMBER 1
© 2015 Curmudgeon Group LLC
MEDIA, ARTS & CULTURE12 live waterfront performances
Projection Mapping of a 60-minute original feature film
Original Choreography, Costume Design, and Soundtrack
Film Editing by Richter Studios, Media Production by AV Chicago & Chicago Projection Mapping
ENVIRONMENT & CONSERVATION
Focus on environmental stewardship with World Wildlife Fund as a conservation beneficiary
Educating the public on conservation and research efforts in the Great Lakes, Coral Reefs, and the Amazon River Basin
Hosted by Lincoln Park Rowing Lagoon, site of one of the oldest green roofs in the country
Behind the scenes research footage from The Field Museum & Shedd Aquarium
Recycling production materials throughout Chicago Park District
EDUCATION & OUTREACHCo-Presented as feature of Chicago Park District Night Out in the Parks Summer Calendar
Education and outreach partnerships with The Field Museum of Natural History
Classes, film screenings, and workshops offered throughout summer months at Museums and select Park District cultural sites
© 2015 Curmudgeon Group LLC
© 2015 Curmudgeon Group LLC
CONTACT US!
#FANTASMAGORIE
312.925.1750
JO S IE E L IZABETH DAVIS
WH ITNEY S TANTON
JENN IF ER GORDON
FANTASMACH ICAGO .COM
© 2015 Curmudgeon Group LLC