writing about wordpress: helping yourself, by helping others -- wordcamp orlando 2014

Writing About WordPress:

Helping Yourself, by Helping Others

Josh Pollock -- @Josh412 -- WordCamp Orlando 2014

I Do A Lot Of Things

Hi, I'm Josh

HoloTreeTeam Decision Making

What I Do

PodsCustom Content Types & Fields

The Big Two

● Professional Blogger○ Torque, Tuts+, WPMUDEV, WPBeginner, Elegant Themes, etc.

● Freelance Developer○ Specializing in data architecture, Pods integration & REST API work.

● Wrote A Bunch Of Other Stuff○ https://profiles.wordpress.org/shelob9/○ https://github.com/shelob9○ https://packagist.org/shelob9

What Else I Do

I Do Lots of WordPress Stuff

That's It

I Got Where I Am Today By Helping People

Goals For This Talk

● Get better at what you do.● Make more money doing what you do.● Teach others about what you're best at.● Share your gifts.● Make the world a little better.

But First

READ!!

Don't Just Read… Read The Best..

& Know Why They Are The Best.

Just like the GPL...

Aligning Pragmatismand

Idealism

What This Talk Will Cover

● Writing Strategically● Where To Write● Getting Paid To Write Or Getting Paid By

Writing

Part 1

Writing Strategically

Writing Strategically

What Do You Want People To Think You Are Good At?

Write To Learn

Write To Show Off

Write To Promote A Product

Write To Evangelize

Write To Kiss Ass

Write To Reuse

Write So You Do Not Have To Repeat Yourself

Part 2

Where To Write?

Where To Write

Define Your Goal Then Figure Out How You Can Reach Your Goal By Helping Others?

Your Blog? Your Company's Blog?

Your Product's Blog?

For Pay?

Part 3

Getting Paid

Getting Paid

Whether It's Direct or Indirect, What Defines Conversion?

Whether you Write For pay or not your posts should be creating work for you.

Sell Your Posts

Have Your Posts Sell You

Wrapping Up

Important Takeaways

Before You Can Do Any of This

● Know what you have to offer.● Know who needs it.● Know what they read.

Give Back Strategically

What's Your Return On Contributing To WordPress?● Fix what you need fixed.● Contribute to what you use.

Give Back Strategically

This isn't just about maximizing personal gain, it's about maximizing your contribution.

Questions?Ask Now or Ask Later

Josh@JoshPress.net@Josh412