xtra digital agency: social media (uk)

IMAGE - INNOVATION - EXPERIENCE

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SOCIAL MEDIACAMPAIGNS

OUTSOURCINGSOCIAL MEDIA

THE MORECUSTOMERS LOVE YOU,

THE STRONGER YOUR BRAND,THE FASTER YOUR SUCCESS!

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For a fixed amount per month, Xtra realizes your social media campaign whereas also content is managed.

An unique service whereby several designs are developed and applied for you. Here you can think of Face-book, Twitter, LinkedIn and Google+.

For this purpose, Xtra develops social media apps for online promotions for Like & Share campaigns, contests, sweepstakes or other interactive promotions.

Where do you need Facebook, Twitter, LinkedIn, Google + or Pinterest for? Why does your business have to join Facebook? Or do you prefer LinkedIn? And what do you get from it? Recognizable questions of businesses and organizations who want to start with Social Media Marketing.

Xtra helps marketers reaching the consumer in a new way.

OUTSOURCING OFSOCIAL MEDIA?

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FACEBOOKThe biggest social media platform in 127 out of 137 countries.

At this moment, Facebook has 1,155 milliard monthly active users. Thereby, more than 100 million users joined in the past year.

The amount of Dutch Facebook users counts 8,4 million at this moment. Facebook is visited on a daily basis by 78,2 of the Dutch Facebook users.

4,6 million out of 6 million mobile users, login to Facebook each day. Belgium has 5 million Facebook users.

1.155.000.000monthly users

TWITTERIn the meantime, over 1,5 milliard accounts are registered on Twitter. Twitter has 200 million active users who send more than 400 million tweets per day.

GOOGLE+In may 2013, Google+ crossed the line of 500 miljoen registered users. 235 million of them are monthly active.

LINKEDINCurrently, 238 million people worldwide are member of LinkedIn. 27 percent of all visits are coming from mobile. The Netherlands has, with 4 million members, the highest penetration.

400.000.000tweets each day

235.000.000active users

4.000.000users in the Netherlands

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IN THIS WAY, YOU SCORE WITH A SUCCESSFULL SOCIAL MEDIA CAMPAIGN!

SOCIAL MEDIA STRATEGYSubsequently, Xtra determines, together with you as a client, a social marketing strategy. What is the value you give to your customers with social media? What will be the starting point (R&D, reputation management, brand awareness & image, after sales or generating new leads).

XTRA CONTENTPLANUltimately, social media is about the content with which you start the conversation and keeping it alive. Hereby, Xtra sets up an annual plan and determines at what times you should submit which content.

XTRA RESEARCHXtra develops, monitors and maintains the social media campaign for you.

First, the following inventorying:With what tone or voice do you launch a social media campaign? Do you have to talk about your brand/business, and how?What is the competitor doing at this moment?Which image do you want to achieve?Loyalty?

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FACEBOOK CASE HONDA MOTOR NEDERLAND FACEBOOK.COM/HONDAMOTONEDERLAND

In 14 days, the Facebook page was liked by 1395 people and reached 10.000 people.

The majority of the visitors landed on the Honda Motor Nederland Facebook page through the Facebook App, developed by Xtra, so that they were in the running for winning a motor for 4 weeks.

With this campaign both man and women, of diverse ages, were reached.

THE DIGITAL MARKETING PIE

Year 2011 2016

Social Media 4,6% 6,5%

Email Marketing 4,4% 3,2%

Mobile Marketing 4,8% 10,8%

Display Advertising 31,8% 36%

Search Marketing 54,4% 43,5%

THE DIGITAL MARKETING PIE

Year 2011 2016

Social Media 4,6% 6,5%

Email Marketing 4,4% 3,2%

Mobile Marketing 4,8% 10,8%

Display Advertising 31,8% 36%

Search Marketing 54,4% 43,5%

REACH

THE DIGITAL MARKETING PIE

Year 2011 2016

Social Media 4,6% 6,5%

Email Marketing 4,4% 3,2%

Mobile Marketing 4,8% 10,8%

Display Advertising 31,8% 36%

Search Marketing 54,4% 43,5%

Some positive reactions to the Honda action:

‘ What a great campaign!’

‘ Nice that you also have a Facebook page now :)’

‘ Who would not want to win such a beautiful Honda?’

‘ Nice promo, Honda!’THE DIGITAL MARKETING PIE

Year 2011 2016

Social Media 4,6% 6,5%

Email Marketing 4,4% 3,2%

Mobile Marketing 4,8% 10,8%

Display Advertising 31,8% 36%

Search Marketing 54,4% 43,5%

Age Women Man18-24 9,5% 10%25-34 10,4% 11,5%35-44 9,9% 11%45-54 10,5% 10,3%55-65 4,6% 5,7%65+ 1,5% 1,9%

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XTRA AND MAKING IT WORDLY WISEOnly a few could develop a critical mass without auxiliaries.

Xtra develops a CRM, newsletters, links with websites, signatures below e-mail addresses.

esides, Xtra often uses a small media campaign on Facebook or LinkedIn to quickly realize a community.

MAKE ITUNIVERSALLY KNOWN!

XTRA OFFERS YOU: Design and realizationEstablishing Google alerts Content managementSocial Media CheckStatisticsMonthly report

CASE TWITTER & FLEXIBILITYVacancies per tweet. Through the use of social media, flexibility increased their traffic to the website from 16.170 to 46.010 unique visitors. An increase of 29.840 visitors (+285%).

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CASE:HONDA LIKE ACTION

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SOCIAL MEDIA MARKETING START-UP

For a fixed amount per month Xtra realizes your social media campaign, where you as a client manages the content.

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This service includes the following components:

Development of a social media strategy; Setting up a content plan for social media; Establishing of social platforms (2), including brand

design for Facebook, Twitter, LinkedIn or Google +; Making links with diverse online media; Checking social media on a monthly basis.

Contract duration: 1 yearPrice per month: € 250,-

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2 SOCIAL MEDIA MARKETING ALL-IN FOR PROFESSIONALS

Xtra realizes your social media campaign and manages the content for a fixed amount per month.

This service includes the following components: Development of a social media strategy;Setting up a content plan for social media;Establishing of social platforms (2), including brand design for Facebook, Twitter, LinkedIn or Google +;Development of social media app for likes, followers or Twitter search;Making links with diverse online media;Maintenance calculated on 80 hours, consisting of gathering content, placing content, starting up interactions and placing images (Facebook);Checking social media on a monthly basis.

Contract duration: 1 year Price per month: € 495,-

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3 OUTSOURCING TWITTER

Xtra realizes your social media campaign and manages the content for a fixed amount per month.

This service includes the following components:Development of a social media strategy;Setting up a content plan for twitter;Establishing the platform, including brand design for Twitter;Maintenance calculated on 80 hours, consisting of gathering content, placing content and starting up interactions;Checking social media on a monthly basis.

Contract duration: 1 year Price per month: € 250,-

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4 YOUR OWN SOCIAL MEDIA APP

Xtra also develops social media apps for online promotions for Like/share campaigns, contests, sweepstakes, etc.

Development of a Facebook app, including establishment, conditions and privacy statement.

One-off costs: € 995,- Costs per month: € 50,-*

A social media app is custom-made. If you have questions or requests about the development of a social media app, please feel free to contact the experts of Xtra Digital Agency.

* During the promotional period, excluding campaign development. 21

2.140.172‘Likes’, two days later

The power of social media and relevant, actual content.

On october 22nd 2013, when the owner of Xtra was absent for an hour, 2 employees launched the Facebook campaign ‘Pietitie’ to keep black pete as part of the Sinterklaas tradition. Only one day later, the page got 2,1 million likes!

PIETITIE FOR BLACK PEET

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Xtra Digital Agency BVCeresstraat 134811 CA BredaT +31(0)76 76 76 305

Xtra Digital Agency BVBABrusselstraat 512018 Antwerpen (BE)T +32(0)32 441 850

Schaliëndreef 20T2800 Mechelen (BE)T +32 (0)15 79 65 25

E agency@xtradigital.com

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