young leaders social media cafe cairo nov 2010

#YLVP is one of the things I’m most proud of from my time as head of the Swedish Institute

Olle Wästberg, ”founding father”

First, a note from Olle.”it’s the future!”

- so, to begin: I searched for a common ground...

42%

5%

looking for similarities...Found one, but not quite...Social media is more than just facebook, but it’s a good benchmark.

A typical swedish baby ;)http://bit.ly/ck1wyM

Iris11 months old

She cant stand straight, but she can handle the iphone.DONT fokus on the hard part first.

4 years old50% of the swe population is internet users @ age 4

You’ll get there, one day. It may take some time, or it might go faster than we all dare to hope. Anyway. I want you all to be ready.

5% is not a waste!... if it enables two people - previously

unable to communicate to do so ...They can change the world

as we have a small headstart on you...

And it’s just a tool(but an awesome one...)

harassmap is not about harassment online. It’s a tool stop physical harassments. The worlds are connected. Online and offline are ”like this”...

Our conscience, our consciousness, our awareness, our common knowledge

Human trends and attitues– as we go online...

Facebook focus, but translate to all other social media as well

FO U R T R E N D S , FO R R E A L

Four steps towards 42%• You are your identity• You are your network• You are internet• You don't care. Kind of.

As you do the journey from 5-42%, this will happen

1 . I D E N T I T Y

We take bits and pieces of are ”real” identity and project it online.

Google yourself everyday

1 . I D E N T I T Y

Linkedin

1 . I D E N T I T Y

Google is getting there /profile

1 . I D E N T I T Y

And of course - the almighty Facebook

1 . I D E N T I T Y

Bloggs, youtube, flickr, ”old sites” etc...

We use all this services, and wear it like a badge.

2 . N E T W O R K

the social graph...

discovery, identity, authentication, contacts, network - we are all linked together. The economy of links.

2 . N E T W O R K

... it's people

But once we get tired of collecting friends - we realize that people by them selfs are worth nothing. The social graph is not the shit.

M A K E M E N T A L N OT E

content isn't king,conversation is

content is just the stuff we talk about

[social knots]Cory Doctorow (boing boing)

2 . N E T W O R K

and it always has been...

Who cares about sports, really? We just want something to talk about...

2 . N E T W O R K

social knots

Kids know this. Toys are social objects. They build bridges, they unite. For as long or as short as it takes.

2 . N E T W O R K

Renny Gleesonhttp://bit.ly/cEUePmhttp://bit.ly/9GXMsI

2 . N E T W O R K

”We aren’t simply projecting identity, we’re creating it.”

Renny Gleeson @ TED

This is the facebook-fix. We get response, we build are identity online as well as offline. And the interact, seamlessly

3 . Y O U A R E I N T E R N E T

Sharing is caring

And we do it together

3 . Y O U A R E I N T E R N E T

The volume...• 1 billion objects added every day (facebook)

• 200 millions Facebook by phone• 24 hrs video / every minute (Youtube)

• and so on...

Close to 600 million users, net uptake 700K/day

3 . Y O U A R E I N T E R N E T

Transparency vs. integrity

Pushing the limitshttp://www.withings.com/

3 . Y O U A R E I N T E R N E T

Transparency vs. integrity

*really* pushing the limits...

3 . Y O U A R E I N T E R N E T

”It's not information overloadit's filter failure”

Clay Shirky @ Here comes everybody

A great book.

3 . Y O U A R E I N T E R N E T

Creating identity...

Johari window. Facebook is the perfect feedback loop

3 . Y O U A R E I N T E R N E T

The sound of a modem is not something you’ll hear when Internet takes of. You need lower barriers for full penetration.

3 . Y O U A R E I N T E R N E T

It changes how we consume - but also how we produce...

4 . Y O U D O N ' T C A R E

The geeks don't rule

Speaking of friction - Internet is now easy. Hassle free. That’s when the real fun starts.

4 . Y O U D O N ' T C A R E

”One machine”

Look up Kevin Kelly and One Machinehttp://bit.ly/dfcuL9http://bit.ly/9gGy7V

4 . Y O U D O N ' T C A R E

Ubiqutuous

It’s not ”not present”, it’s always present - but in the context you prefer.

4 . Y O U D O N ' T C A R E

A new look at knowledge

All the worlds knowledge in your pocket. New skills are marking the difference.

4 . Y O U D O N ' T C A R E

It all comes together

Almost no difference between a ”television-site”, a ”newspaper-site” and yours or mine blog.

4 . Y O U D O N ' T C A R E

It's a new way

out with the old

4 . Y O U D O N ' T C A R E

and we really don't care

Without regrets

4 . Y O U D O N ' T C A R E

We just do. If it works, we keep doing it. Easy as that!

4 . Y O U D O N ' T C A R E

like electricity in the wall or water in the tap

when will we proclaim access to fast, everywhere available, hassle free internet a human right?

FO U R T R E N D S , FO R R E A L

Four steps towards 42%• You are your identity• You are your network• You are internet• You don't care. Kind of.

You *will* pass these steps. Make sure you are in the forefront.

This world grows together with the offline world(http://xkcd.com/802_large/ Randall Munroe)

Avoid the big #FAILGo for the ”easy” #WIN

Don’t get stuck on the hardest partgo for the lowest hanging fruit first.once you get to the hard part, it may already be fixed– and do it together...

Be curious – get inspired!and just do it...

Get inspired by tech. Just do it - The world will support you

less than 24hrs - +100 shares, 90 tweets, 20 hiq commentshttp://bit.ly/bwhc9k

#harassmap

#harassmap

#harassmap

#harassmap

#harassmap

Where there is joy, curiosity, a sense of opportunity,

determination and smart people taking collaborative babysteps

– things will be good! #lifeisgood

and the world will be a better place...

When I get sadI stop being sad

and beAWESOME instead

Key take away Barney Stinson (How I met your mother)

"The Bro Code" ...

T H A N KS !

http://jardenberg.sejoakim@jardenberg.com

@jocke+46 735 187700

SLUT

Aristoles lyceum (even if the picture is from another school;)Student run, cooperative research