your new career: publisher

Your New Career: Publisher Central Soapers Workshop | Kansas City, MO | March 22, 2015

Your New Career: Publisher• November 21, 2008

• Customers want content

• Customers want to be engaged

• Customers want you to be everywhere

Blogging Statistics* 77% of Internet users read blogs

23% of Internet time is spent on blogs and social networks (blogs feed social networks)

6.7 million people blog on websites while 12 million people blog on social networks

Small businesses with blogs get 126 more leads than businesses without blogs

81% of consumers trust information found on blogs

Interesting content is one of the top three reasons consumers say they buy from brands

*Ignitespot.com, 2013

–Stacia Guzzo, The Handcrafted Honey Bee

“I had a consult with my SEO guy today .… He told me that the blog is the second largest source of our traffic, only slightly below the

home page in terms of the first landing page a customer finds. Three months ago, this would

NOT have been the case. He complimented me on my consistent upload of content. Just one way that this group has helped change my

business for the better.”

Blogging Templates“Interview” Post

numbered questions and

answers

audio interview (podcast)

video interview

“How To” Post

product making

embed from other sources

recipes (food)

“Top 10” Post

collections of information

ways to do things

books

“top” ….

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