your partner in india ethos. professionalising watch retail in india ethos

Your partner in India

ethos

Professionalising watch retail in India

ethos

The Indian Market and EthosIndia’s premium watch retail chain

1. India: The retail revolution and consumer boom

2. The watch business in India

3. Ethos: the difference

4. The growth of Ethos

5. The spirit of Ethos

The retail revolution and Consumer boom

1. The retail revolution and consumer boom

2. Watch business in India3. Ethos: the difference4. The growth of Ethos5. The spirit of Ethos

5513469115

7000 m²5-1----22-Globus

5000 m²5-1--1--3-Bombay Shoe

11000 m²3----111--Lifestyle

12000 m²7-1-111111Westside

19000 m²73-----1-3Ebony

22000 m²121112*322-Pantaloon

35000 m²911**11131Shoppers Stop

Source: Compiled from Images Retail 2002

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From fragmented to organised The growth of Department Stores

The steadily growing consumption

Growing infrastructure spending

10,000 Km highway construction by 2006-07

– infuse US$ 8 billion in the economy

– spread urbanisation to regional towns and spur retail growth

Watch business in India

1999: a turning point

1. The retail revolution and consumer boom

2. Watch business in India3. Ethos: the difference4. The growth of Ethos5. The spirit of Ethos

Value

100 120

160

200

130

130

100

50

2520

0

100

200

300

400

500

600

700

ca 1998 ca 2003

Sfr

mill

Luxury

Premium

High

Medium

Low

Market share by value, ca 2003

High22%

Medium33%

Low20%

Prem + Luxury25%

Market share by quantity, ca 2003

Prem + Luxury1%

Medium35%

Low53%

High11%

Emergence of premium market

Increased awareness of International Watch Brands

Top-of-mind brand recall*

1999

Titan

Timex

Citizen

Rolex

Omega

Rado

2001

Titan

Rado

Rolex

Timex

Omega

Tissot

Swatch

Citizen

Seiko

Cartier

Casio

Esprit

* Unprompted response from 100 random urban persons in high income bracket, to the question:”Name the International brands of watches known to you”

More and better watch retail outlets

You can feel the difference

...but

Factors restricting growth in India

• High import duty• Lack of retail professionalism• Grey market and discounting• Focus biased towards Delhi and Mumbai• Lack of retailer participation in brand building• Short-term profit goals instead of long-term partnership• Inadequate stock levels

Ethos: the difference

1. The retail revolution and consumer boom

2. Watch business in India3. Ethos: the difference4. The growth of Ethos5. The spirit of Ethos

Market positioning

General stores

Owner managed stores

Speciality watch stores

Professional stores

Shoppingmalls

ethos

Existingstores

Insignificant

Forging a forum toachieve import tax reduction

We at Ethos believe that it is possible to bring about a reduction in import duty from the present (effective) about 66% to about 35%.

We ask your support and will be pleased to share our plan with you.

The growth of Ethos

1. The retail revolution and consumer boom

2. Watch business in India3. Ethos: the difference4. The growth of Ethos5. The spirit of Ethos

The growth of Ethos

Chandigarh

• Population: 1 million• India’s most modern city, designed

by Le Corbusier• Highest per capita income in India• 370 m2, the largest watch store in

India

ethos

Join us to unlock the potential

That is India