your website and facebook: how to use the world's biggest website to get people to yours

Facebook: Using The World's Largest Website To Get

People To Yours

Nicole OuelletteBreaking Even Communicationsnicole@breakingeveninc.com

From The Onion

Who Am I?● Nicole Ouellette, 'The Facebook Girl'● Enthusiastic social media user (regular

person)● Blogger/website owner (business owner)● Website marketer (web developer)

Three perspectives on Facebook, all important!

I am from here....

Why Are We Talking About Facebook

● 126 billion users, 128 million users in US● 50 million Facebook business pages● The first thing 70% of people do when

they get on a computer● 25% of people have been dumped via

Facebook● 350 million people suffer from FAD● #2 website online (after Google.com)● People are talking on Facebook... be part

of the discussion.

People don't have to leave Facebook to search anymore.

Facebook● Person (Add Friend)

5,000 friends

Mutually agreed upon connection

No stats

Not indexed*

Private, public, or mix

Facebook● Business (Like)

Unlimited likers (not reciprocal)

Statistics

Apps

Indexed

All public

Facebook

● Group (Join)- Hybrid between business and personal

5,000 limit

Can automatically add people

Some functionality (ex: Docs)

Public, private, or mix

Facebook For Business

● Setting your username (branding)● Using apps (functionality)● Using images (new timeline)● Featured likes (other business pages)● Tagging (other business pages)● Insights (analytics)● Reviews (they existed before but now

more prominent)

Setting your username (branding)

● Go to Facebook.com/username

Using Apps

Some favorite functionality for Facebook pages include:

● Twitter● Pinterest● NetworkedBlogs● Mailchimp● Shortstack

(Contests)

Facebook 'Above The Fold'

How To Install An App

● Find the app and select the page you want to install it on (you will need to do this as your personal self).

● Customize app with the information it needs.● Customize the display on your page.

Using Images

● Links can go in captions (Captions can be edited)

● No calls to action or URLs in cover image.

● Latest Image upload app can't be moved.

Featured Likes● To showcase the business pages you like

best.

Tagging Other Business Pages

Facebook Insights

More Facebook Insights

More Facebook Insights

Reviews More Prominent

Getting More 'Likes'

● Facebook icon in your email newsletter and your website (more on website later)

● Linking Facebook to your other social networks (Twitter, LinkedIn, Google+, etc)

● Facebook custom link in your email signature

● Invite your friends● Paying for ads (we'll get to that later)● Create something people will share

(photos)

The Viral 'Thank You'

● It doesn't have to be polished.

● It's easier if it's positive and well timed.

● Nothing is guaranteed

● Photos do better then other kinds of posts.

What Do People Share● People like photos or links w/thumbnails.● People interact with pages that share often.

Are You You Or Your Business?

● Look in the upper right corner!

Paying Facebook

● Ads (Facebook.com/ads) Sponsored Story, Generic, Promoted Page

Posts

$1+/click (or $0.10+ per 1000 impressions)

Can select exact group

Appear in Newsfeed and in sidebar

● Promoted Posts Less expensive

Promote to your fans and their friends

Appear in Newsfeed

Paying Facebook

Things People Can Do On Facebook (That Other People

Can See)● 'Like' your business page.● Post a status update and tag/check into

your business.● Share your status update.● Use an app.

Liking Your Business Page

● What's seen when you like a business page:

Liking A Business Page

● What gets recorded in history:

Liking A Business Page● And history is now searchable:

Tagging A Status Update

● It posts to your wall as well as theirs:

Sharing Your Post

● How to 'share' someone's post:

● Having people 'share' your post on Facebook means it'll look like this in their newsfeed:

People interact with your brand on Facebook. Let's use that Facebook connectivity on

your website!

Facebook and Joomla

● Facebook icon (links to your Facebook page)

● Facebook 'like' button on articles.● Facebook login.● Facebook commenting (Ex: Disqus)● Facebook display content

Likers

Photos

Status updates

Facebook Icon

Facebook Like Button In Article

What Happens With The Like Button

Facebook Login

Facebook Commenting

Facebook Like Box

Facebook Photos Displaying In Joomla

Sending Traffic To Your Website

● Networked Blogs ● Redirect App● Add link to photo caption, video, event,

etc.● Optimizing your 'About' page● Open Graph markup

Networked Blogs

Redirect App

Add Links Where Possible

Optimize Your About Page

Open Graph Markup● Ex: Facebook

open graph for K2● Like microdata

and Google+● More deep

integration between your site and Facebook.

Open Graph

● Not only will you be able to see information go by in your newsfeed but it'll be highly searchable.

Open Graph● Social will be more important in search.

What's Next?

● Facebook will use more images (like now you can add images to comments)

● More types of ads and more integrated ads (integration with Shutterstock)

● Mobile platform needs more development (Ex: Can't change your profile picture on mobile app at the moment)

● More JED extensions for Facebook integration.

● Mashable.com● AllFacebook.com● Blog.Facebook.com● FastCompany.com● BusinessInsider.com● BreakingEvenInc.com● http://expandedramblings.com/index.php/b

y-the-numbers-17-amazing-facebook-stats/