youtube, blog & linkedin 101 - ghac

YouTube, Blogging and LinkedIn 101

General Heating and Air Conditioning

YouTube

There are more than 3 billion views of YouTube videos everyday

Using YouTube as a BrandPopular Content

Customizing Your ChannelAdding Other Videos

Measuring Success with Insights

Popular Content

How-To Videos

Behind The Scenes

Professional Videos

Keep it Short.

GHAC Content

• How-to Videos• Interviews with customers• Interviews with staff/employees• Interviews with Pat

User Generated Content – Things to RememberThere are three big things that matter for "User Gen"-level content on YouTube.

1) Professionalism in production2) Quality of content3) Reliable schedule

How to Upload a Video

Add KEYWORDS

Once your video has uploaded, you’ll have the option to add a TITLE, DESCRIPTION and TAGS. Take this opportunity to strategically place your Keywords!

Voila!

Customize Your Channel

Make Your Channel all About YOU!

Brand Your Channel

(Background Color, Logo,

Channel Name)

Brand Your Videos (For Consistency!)

Choose the RIGHT Thumbnaila picture says a thousand words

Make Playlists

Community

Encourage Comments

• Ask Questions in Videos• Ask Questions in Description• Offer Opinions

Find Other Channels Like Yours

Like Other Videos

Comment on Other Videos

Manage Your Channel

Dashboard (aka Quick Overview)

Uploads (all of YOUR videos)

Playlists (all of YOUR playlists)

Favorites (Videos You’ve Favorited)

Likes (Videos You’ve Liked)

How Do I Know if it’s Working?

YouTube Insights

YouTube Analytics

BLOGGING 101

What is Blogging?

• A blog is a discussion or informational site consisting of discrete entries known as posts

• Many bloggers post daily, if not weekly• Blogs serve three main purposes:

commentary on a particular subject; personal online diaries; online brand advertising of a particular individual or company

Why is Blogging (Regularly) Important?

• Foundation for Social Media activity• Build your brand as an expert• Build trust amongst your audience• Increase your Organic Search• Opportunity for internal-links and outbound

links

Consistency is Key

Blog Topics (and why YOU Should be Writing)

• How-To Blogs (with embedded videos)• Things to know about the HVAC world• Information about GHAC Employees• Information about heating and air in New Orleans

Blogging 101• Stick to the Subject• There is beauty in brevity• Use keywords. Keywords, keywords, keywords.• Stay consistent in timing and subject matter• Diversify your content • Proof. Proof again. And again.• Establish a company voice • Divide and conquer• Develop a strategy and a content calendar

What is LinkedIn

• Online Professional Networking• Who Do YOU know? Who do THEY know?• Allows for endorsements and

recommendations for good work• Great for recruitment and becoming an

“influencer”• Offers advertising, great for B2B

Why LinkedIn is an Important Marketing Tool

• It’s YOUR Professional Network – who do you know, who do they know and who do you want to know?

• You can join groups, respond to discussions, become an expert

• You can endorse and recommend your co-workers • You can customize – add apps for Blogs, Twitter and

more• More than any other social channel, YOUR audience

is on LinkedIn

Let’s Build Out Your Profile!8 Easy Steps!

1. Fill Out Your ProfileFill out your name – how people in your professional network will find you

Your Location/Industry

Your Professional Headline – Choose your Job Title or Experience

Choose a Professional Photo

2. Add a SummaryAdd a summary for your professional experience, career goals, etc.

Add specialties like event planning, membership services, etc.

3. Add Applications

4. Add Experiences

Add new positions or Edit positions you already have listed

5. Add Honors or Awards

6. Add Skills/Expertise

7. Education

8. Get Recommendations and Endorsements

9. Join Groups and Add Value

Add Connections• Who do YOU know?• Who do THEY know?• Who do you WANT to

know?

Click “Add Connections”

Your Network

• 1st = people you have an immediate connection with (coworker, classmate)

• 2nd = people in you are likely to have a connection with (People in your industry, city)

• 3rd = people you have connections in common with

Why You Should Get (and give) Endorsements & Recommendations• Always nice to reciprocate – endorse or

recommend those who do it for you• Credibility – the more people who say you’re

good at what you do, the more likely I am to believe it

• Shows you’re tech and social media savvy • Search – everything on LinkedIn is Search

friendly, more endorsements/recommendations = better search