social networking for emerging speakers: facebook, twitter, linkedin, youtube, wordpress and more!
DESCRIPTION
An introduction to Social media and social networking for emerging professional speakers--including action plans for Facebook, Twitter, LinkedIn, Wordpress and YouTubeTRANSCRIPT
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LinkedIn and Facebook and Twitter!
Oh, my!
No-Cost Social Networking
Strategies for Emerging Speakers
Diane Windingland, Small Talk Big Results!
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Which groups are you in?
1. I don’t use online social networks2. I have a profile, but don’t really use 3. I use one or more regularly:
a. Facebookb. Linked Inc. Twitter
4. I have a blog 5. I have my own youTube channel
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Or, maybe you are in this group . . .
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Confused?
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Too Many Social Networking Sites?
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Give it time. . .
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It gets worse!
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Why Bother?• Build Contacts• Build Relationships (business and social)• Build your business• Build sales• Find a job• Find advice• It’s Free!
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Marketing has changed
Old: Interruptive, one-way
New: Integrated, Social, Referral-based
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Social Networking is like a Cocktail Party
Minus the time and space constraints (and usually no drinks!)
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5 Biggies in Social Media/Networking
Facebook—Social Networking
LinkedIn—Professional Networking
Twitter—micro-blogging (140 characters)
YouTube—video sharing site
Wordpress—blogging (web log/journal)
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Big Numbers
• YouTube: 2 Billion videos watched per day!
• Facebook: 800 Million+ active users
• Twitter: 200 Million+ Registered users
• LinkedIn: 100 million+ members
• Wordpress.com: 24 million+ blogs
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Feeling likeRip Van Winkle?
2006200520042003
WordpressLinkedIn
YouTube
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Start Small, Take Baby Steps
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A Do-it-yourself/social tool
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Have you d yourself
lately?
• 8,110 results for “Diane Windingland”
– The quotes around the words tell Google I want to search for the words in that exact order
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Google images, video and more!
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Monitor the web
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Blog: Your Content Hub
Post Blog Content
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+ others
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Why Blog?• Create Content for:
• Social Media• Books • Articles• Newsletter • Presentations, etc!
• Establish and promote yourself as an expert
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Blog Action Plan
1. Read blogs (find some: Technorati.com)
2. Start a notebook/file of topics
3. Get a free blog: Wordpress.com (or other)
4. Post content regularly: 200-1000 word posts
5. Expand your reach: Put blog in your website, and post in other social media
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Why Use Facebook?
• More “social” than Twitter or LinkedIn
• Facebook is HUGE• If Facebook were a country, it
would be 3rd largest!
• Interact with customers
• Attract new customers
• Join groups related to your business
• Keep in touch with friends & family!
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friends members fans
Personal profile
Facebook Group
Business fan page
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My Facebook Profile picture 1st Year
Don’t be a ghost!
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Need Help? (or do a Google Search)
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Create a Fan Page
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promote events
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Facebook Action Plan1. Sign up and complete your profile: Add
picture, website, bio (facebook.com).
2. Add Friends: Find friends. Observe posts.
3. Engage: Post, comment, like, etc.
4. Create Fan Pages: promote events and products, offer discounts, provide useful and interesting posts.
5. Expand your reach: link Facebook to your website and blog
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Why use Twitter?
Twitter 101 for businesshttp://business.twitter.com/twitter101/
• Spread news about your company/products
• Engage in conversations
• Gather feedback from your customers
• Gather market intelligence
• Increase your blog’s audience
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The Social Network Multiplication
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Viral Marketing
One Good Tweet + Followers
10,000+ Impressions=
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Browse Interests or Find Friends
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Learn the Lingo!Following—to receive messages, you follow people
Tweet—an individual, public message (140 characters)
Retweet—when you share a tweet from someone else with your followers
Mention – a “shout out” use @: Great job @Mary Smith!
Message (formerly Direct Message)—a private message to a follower. Use D or DM: DM @MarySmith Did you get the book?
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Example of Hashtag (#) search
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Shortening long url’s: bit.ly
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Twitter Action Plan1. Sign up and complete your profile: Add
picture, website, bio (twitter.com)
2. Discover: Find people to follow. Observe.
3. Engage: Retweet and Reply
4. Create Content: promote events and products, offer discounts, provide useful and interesting tweets
5. Expand your reach: link Twitter to your website and blog
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Why use LinkedIn?
• People search—who do I know who used to work. . .
• Create an online professional presence
• Extend your network (get jobs/customers/vendors)
• Get and give recommendations
• Share your Expertise without self-promotion
• Keep in touch (people change jobs & emails)
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LinkedIn: Better than an online Rolodex
Old enough to remember those?
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Get Connected!
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More Social Networking Multiplication
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Fill out your profile completely!
Aim for 100% completeness!
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Add Custom Text to Links
Before
After
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Add Connections
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Lots of Ways to Add People!
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Find potential companies meeting your criteria.
Click on a Company’s name and begin the treasure hunt!
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LinkedIn Answers—Ask and Answer
Generate awareness:Post to Answers when questions are asked about a problem your company is solving
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ASK for Recommendations!
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LinkedIn Action Plan1. Sign up and complete your profile: Add
picture, website, bio, resume (LinkedIn.com)
2. Get Connected: Start with people you know, then search the companies section. Check out profiles before you meet people.
3. Engage: Update your status regularly and participate in LinkedIn Answers
4. Recommend and get recommended
5. Expand your reach: link Twitter to LinkedIn. Check out other applications
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Why Use YouTube?
Build relationships: • Inform—about your business,
events
• Educate—how to’s, demos
• Entertain—connect with your target audience
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Put videos in other social media, in your website and in your blog
Yes, that is a frisbee
“Dorky” Official book launch on my blog
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YouTube Action Plan
1. Watch videos at youtube.com
2. Sign up (you don’t have to post videos)
3. Get Equipment (camcorder, web cam)
4. Create Content: Shorter (<2 minutes) is better
5. Expand your reach: Put video in your website, blog and in other social media
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Putting it all together
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Incorporate Social Media in Your website
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Save Time—use a social media dashboard
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Schedule your posts!
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Other Free Content Creation and Promotional Tools—a sampling
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Blog: Your Content Hub
Post Blog Content
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Connect with me!
Diane Windingland