youtube marketing "play, share & engage"

YOUTUBE MARKETINGENGAGEPLAY SHARE

1 BILLION

WHY YOUTUBE ?

2 MILLION VIEWS PER DAY 1 MILLION

UNIQUE VISITORS EACH MONTH

SHARES PER DAY

02:00 00:30

GENERAL RULE TO FOLLOW

“KEEP VIDEOS AS SHORT AS POSSIBLE”

2 MINUTES = FANTASTIC 30 SECONDS = AWESOME

6USER SIGNALS GOOGLE LIKES TO SEE

LIKES &DISLIKES

1

2

COMMENTS &LIKES & DISLIKES IN COMMENTS

3

VIEWSWITH EMPHASIS ON COMPLETE VIEWS OF THE VIDEO

4

SHARESVIEWERS PERFER SHARED CONTENT

5

VIDEO REPLIES

6

SUBSCRIBERS2.4 K

VIDEO SUBSCRIBERSAIDS IN FUTURE RELEASES

7 FUNDAMENTALS OF A CREATIVE STRATEGY FOR YOUTUBE

SHARE ABILITY # 1

#ALSIceBucketChallenge

QUESTION: “HOW WILL PEOPLE DESCRIBE THIS VIDEO ?”

“BILL GATES GOES ICE COLD”#ALSIceBucketChallenege

CONVERSATION# 2

#OldSpice

QUESTION: “IS THERE AN ELEMENT OF SPEAKING DIRECTLY TO THE AUDIENCE ?”

“THE MAN YOUR MAN CAN SMELL LIKE !”

#OldSpiceCampaign Reference:

INTERACTIVITY# 3

QUESTION: “IS THERE A WAY TO INVOLVE THE AUDIENCE IN THIS IDEA?”

WE. JUST. RUN

WE. JUST RUN.

#NIKE #WOMENSNIGHTRUN

CONSISTENCY# 4

QUESTION: “ ARE THERE STRONG RECURRING ELEMENTS TO THIS IDEA?”

OUTDOOR

“SHOW YOUR COLOUR”BEATS BY DR.DRE

TARGETING# 5

#TIGIProfessionals

QUESTION: “ IS THERE A CLEARLY DEFINED AUDIENCE ?”

“BY HAIRDRESSERS FOR HAIRDRESSERS”#TIGIProfessionals

ACCESSIBILITY# 6

#SuperWoman

QUESTION: “CAN EVERY EPISODE BE APPRECIATED BY A NEW VIEWER?”

COLLABORATION# 7

#TEDTalks

BILL GATES-BILLIONAIRE PHILANTHROPIST

#GuestSpeaker #TEDTalks

MALCOM GLADWELL- AUTHOR, DAVID & GOLIATH

#GuestSpeaker #TEDTalks

CASE STUDIESREFERENCES

SAMSUNg #GALAXY11“SUIT UP FOR GALAXY 11”

PRIMARY PLATFORM:YOUTUBE

OBJECTIVECOMMUNITY BUILDING &

ESTABLISHING AN EMOTIONAL CONNECT WITH THE CONSUMER

CoNCEPTWE HAVE BEEN ATTACKED BY ALIENS & OUR FATE LIES IN THE HANDS OF TALENTED FOOTBALL PLAYERS

JUDGEMENT DAY HAS ARRIVED & A FOOTBALL MATCH WILL DETERMINE OUR EXISTENCE

1ST HALF 2ND HALF#1

SUPPORTING VIDEOS

VIDEOS

#2

YOUTUBE PAGE

RESULTS

70% 45%

INCREASE IN VIEWERSHIP INCREASE IN SUBSCRIPTION

PLATFORMS USED TO PUSH CONTENT

MC’DoNALDS#MYBURGER

OBJECTIVE“COMMUNITY BUILDING”

“PRODUCT DEVELOPMENT”&

CoNCEPTCROWDSOURCE THE PERFECT IDEA OF A BURGER FROM THE CONSUMER

ALLOW USERS TO VOTE FOR THEIR FAVOURITES , BEST BURGERS WILL BE ADDED IN THE MENU

INTRODUCTION OF THE IDEA

VIDEO

“CROWDSOURCING THE PERFECT BURGER”

“VOTE FOR THE PERFECT BURGER”

RESULT

55% 25%

INCREASE IN VIEWERSHIP INCREASE IN SUBSCRIPTION

PLATFORMS USED TO PUSH CONTENT

“DUMB WAYS TO DIE”MELBOURNE METRO

OBJECTIVEUSING FEAR & DARK HUMOUR

RAISE AWARENESS ABOUT TRAINS SAFETY & LEVERAGE BRAND VALUE

CoNCEPTSHOWCASE SERIES OF ANIMATED VIDEOS ABOUT DUMB WAYS TO DIE & RAISE AWARENESS

ABOUT TRAIN SAFETY

“SERIES OF ANMIATED VIDEOS”

VIDEO

PRIMARY PLATFORMS:YOUTUBE ANDROID GAMES iOS GAMES

RESULT

38.2 M 40%

NO. OF VIEWS INCREASE IN SUBSCRIPTION

MOBILE GAME

GAMEPLAY

PLATFORMS USED TO PUSH CONTENT

KEY TAKEAWAYS

CREATE GOOD CONTENT

SHARE IT WITH RELEVANT COMMUNITIES & INFLUENCERS

INVOLVE & ENGAGE VIEWER

“THANK YOU”MOHNISH BAHAL +91-9769267274