you’ve told us what you want, what you really, really want

Tell us what you want, what you really really want in 2017

What would you like to see more of next year?

1

What format of content would you like to see more of next year?

2

What is your most important marketing priority for 2017?

3

Has your company advertised or is your companyplanning to advertise on LinkedIn in 2017?

4

What tactics below are you using within your marketing strategy?

5

Would you recommend the LinkedIn Marketing Solutions Blogto colleagues?

6

42%42%

MAYBE, NOT SURE

Content marketing

77%

Paid social media advertising

44%

Influencer marketing

33%

Account based marketing

31%

Data-driven marketing

31%

A/B testing

30%

How-to-guides

Latest industrynews

LinkedIn Marketing Solutionsproduct information

17%Thought leadershipposts

Customer stories

35%Infographics

20%eBooks

19%SlideShare

decks

13%Videos

13%Webcasts

40%Generating

leads

7%Working more

effectivelywith sales

24%Driving

awareness

19%Measuring content

effectively

10%Improving

ROI

NO YES 45%13%

42%

14%

12%

10%

4 out of 5 say yes